Currys kicks-off store improvements to enhance customer experience

Making Currys easy to shop is an important part of the strategy – that’s why they’re continuing to invest in stores spread across the UK&I and adapting them to improve the customer experience.

65 stores will have around 90 percent of their existing space changed making them more navigable for the customer and enhanced layouts will enable them to showcase a wider range of the latest tech. The revamp will continue throughout 2025.

The first three stores undergoing this transformation are Aberdeen Garthdee, Bristol Winterstoke and Grantham. All the stores will feature:

• Increased ranges across many categories, including our TV and Computing ranges,
• An enhanced space, designed to serve customers better,
• A more efficient in-store mobile area,
• Back of house improvements to support store colleagues.

The refit is underpinned by Currys’ unique Asset Reclaim Centre, The ARC, which stores and provides recovered fixtures and fittings for reuse. On this project, the team have reused relevant recycled fixtures and fittings from The ARC, giving the assets a second lease of life in a new and improved home.

“We’re committed to our omnichannel offering, and know our customers love our stores and our tech experts. Investing in our retail fundamentals is critical to delivering value for our customers, and in particular, improving our store layouts and growing in-store ranges really excites me. I’m looking forward to seeing this transformation to come to life in Garthdee, Bristol Winterstoke and Grantham, as well as the 62 stores that follow, and would like to thank all the teams for all the work they’ve done so far,” said Matthew Speight, Director of Stores at Currys.