Bath & Body Works to make East Midlands debut at Victoria Centre in Nottingham

Victoria Centre Nottingham, the East Midlands’ retail destination owned and operated by SGS UK Retail, has announced the signing of global body care and home fragrance brand, Bath & Body Works.

The internationally recognised retailer is to launch in a prominent 1,700 sq ft unit on the Lower Mall, introducing its distinctive offer of fragrance-led body care, indulgent home scents and seasonal collections to Nottingham for the first time.

Renowned for its trend-driven product innovation and immersive in-store experience, Bath & Body Works has cultivated a highly engaged global following. Its arrival at Victoria Centre not only reinforces the appeal to leading international brands, but also reflects sustained retailer confidence in the destination’s strong trading performance, high footfall and regional dominance.

Rebecca Milnes-James, Asset Management at Pradera, commented: “Securing Bath & Body Works is a significant milestone for Victoria Centre, and a strong endorsement of the destination’s performance and positioning within Nottingham. We remain focused on curating a best-in-class retail mix that drives unrivalled footfall and customer engagement, and Bath & Body Works is a natural fit, bringing a highly experiential offer that will resonate strongly with our visitors.”

A representative from Bath & Body Works added: “Victoria Centre is the perfect location for our East Midlands debut, with the destination’s strong reputation and high footfall making it an obvious choice as the next step in our UK expansion.  We are excited to introduce our iconic fragrances and luxurious products to a new audience, and becoming a key part of Nottingham’s retail landscape.”

JLL and FHP Property Consultants are Victoria Centre’s retail leasing agents, and Metis leads the leisure leasing.  Pradera asset manages Victoria Centre on behalf of SGS UK Retail.