Asda expands rapid delivery partnership with Uber Direct

Asda has signed a new multi-year preferred partner agreement with Uber Direct, Uber’s white-label delivery service to increase the number of locations offering delivery in as little as one hour.

Uber Direct and Asda have partnered together since 2021, when the grocery retailer first launched its on-demand proposition. Since then, Asda has successfully established one of the largest same-day delivery offerings in the UK market, and this now forms one of the core pillars of its online business.

The extended partnership will increase the availability of Asda’s Express Delivery service powered by Uber Direct’s best-in-class courier network – the same courier network used by Uber Eats. This is also enabling Asda to fulfil large basket orders nationwide, allowing customers to use the on-demand offering for their weekly grocery shop.

The service originally enabled orders to be delivered from approximately 300 superstores across the UK, and this was expanded to 10 new superstore locations in H2 2025. The plan is to now expand the proposition to more locations in 2026 – significantly broadening Asda’s customer reach and further driving its mission “to deliver real value for ordinary working people.”

Since the launch of Asda’s Express Delivery option, the capability of its logistics dispatch operation has scaled to meet the demand shown by its customers. This agreement marks the continuing rise in the strategic importance of own channel rapid delivery for major grocery retailers. In the UK, on-demand delivery currently accounts for almost 10 percent of online grocery sales but this percentage figure is projected to grow significantly before the end of the decade, according to a study by Retail Economics and Uber Direct.*

Barney Burgess, VP of Online at Asda, said: “Express Delivery has proven particularly popular with our customers, enabling them to have their everyday essentials delivered within hours of placing an order. Uber Direct’s strong performance and reliable service has been vital in helping us to grow the service to date. We are excited to continue growing our partnership with Uber Direct and to keep delivering an exceptional and convenient service to our customers”.

Caroline Varga, Regional Manager, Uber Direct EMEA, said: “It’s been incredibly exciting to be part of Asda’s growth journey these last few years, and we look forward to building an even closer relationship. This deal is a testament not just to the strength and competitive advantage provided by our white-label delivery service, but also a reflection of the success we’ve seen through the wider Uber partnership, across both the Uber Eats and Uber Direct platforms.”

Asda has seen immense success on the Uber Eats platform, having recently onboarded Asda Express, its convenience stores offering, which continues to outperform the wider convenience market based on Q2 2025 results.

*Retail Economics & Uber Direct on-demand delivery report