ALO makes its move in fashion’s designer league with debut bag collection

ALO, the fashion and lifestyle brand synonymous with premium studio-to-streetwear rooted in mind-body wellness, proudly announces its expansion into luxury leather goods with the debut of its Bag Collection. This assortment of artisan-crafted bags invites customers to experience the intersection of wellness and luxury design, marking a bold new step in the brand’s evolution.

Over the past decade, ALO has carved out an entirely new space within luxury: studio-to-streetwear. By merging the functionality of performance apparel with the sophistication of high fashion, ALO pioneered a category that redefined how consumers engage with wellness-driven style  one that bridges activewear and luxury into a modern lifestyle.

From Studio-to-Streetwear to Luxury

This launch represents a pivotal moment in ALO’s transition from a leader in active lifestyle apparel to a multi-category luxury brand. ALO’s first move into this space came in 2021 with the debut of its ALO Atelier collection – a limited-edition line of bespoke crafted pieces that proved there was a clear appetite among the community for elevated, design-led styles. Three years and three Atelier collections later, that demand has grown substantially, reinforcing that luxury and wellness can coexist seamlessly.

Building on that success, ALO’s move into bags underscores a belief at the brand’s core: Wellness is the future of luxury. Each piece in the collection is crafted to embody that philosophy, combining premium materials, intentional design, and a narrative deeply connected to the heart of ALO’s brand DNA.

“At ALO, every category we enter is an opportunity to evolve the brand while staying true to our DNA,” says Danny Harris, Co-Founder and Co-CEO of ALO. “The launch of our bag collection allows us to extend our presence in the luxury market with the same precision, quality, and point of view we’ve brought to studio-to-streetwear – but with a new layer of personal expression.”

Design Meets Intention

Designed in Los Angeles and meticulously handcrafted in Florence, Italy, the collection features four core silhouettes – The Voyage Duffle, Odyssey Bowler, Tranquility Tote, and Balance Bucket – all constructed from responsibly sourced Silver Standard calfskin leather and suede. Every detail has been carefully considered, from hand-painted edges and custom-forged hardware to removable straps, thoughtful internal organisation pockets, and a detachable canvas pouch designed for workout essentials.

In a move that reflects ALO’s wellness roots, each bag comes paired with a hand-selected ALO Crystal symbolising intention-setting – either Smoky Quartz (for grounding and protection) or Citrine (for abundance and creativity), with additional crystals to follow later this year in rose and clear quartz. Individual crystal charms will also be available for purchase separately.  Set in metal hardware and colour-matched to the bag’s finish, these unpolished stones are more than embellishments, they are energetic companions. The idea: to empower wearers to carry not only their essentials, but also their energy and aspirations.

“The bag collection is designed as an extension of the ALO lifestyle – rooted in purpose, style, and well-being,” says Abby Gordon, Chief Officer of Design and Merchandising at ALO. “Each bag is handcrafted in Florence Italy, a region whose history is steeped in artistry and tradition, reflecting the precision and elevated standards at the heart of everything we create. The crystal charms are a defining detail, a way to personalise each bag with intention, making the bags as meaningful as they are functional.”

Category Strategy & Campaign

ALO’s entry into bags represents more than a category launch – it’s a strategic positioning move in the global luxury market. While heritage European maisons have long defined the standards of craftsmanship, and modern wellness brands have captured lifestyle loyalty, few have bridged the two. We are here to bring a differentiated proposition: the wellness-driven DNA of a premium studio-to-streetwear brand paired with the artisanal rigor of established luxury houses. This intersection of worlds allows ALO to speak to a customer who moves seamlessly between studio and street, valuing both intentional design and elevated execution.

“At ALO, we always start with why – for us, it’s about creating products that align with our community’s values while elevating their lifestyle. Our customers are already pairing their ALO with designer bags, so they can now be head-to-toe in a brand that reflects who they are and what they believe in,” said Danny Harris, Co-Founder and Co-CEO of ALO.

To mark the launch, ALO will unveil a global fashion campaign in September, shot by iconic fashion photographer Steven Meisel. Styled through a high-fashion lens, the imagery places ALO firmly in the luxury conversation while retaining the brand’s modern, wellness-forward positioning.

With retail prices ranging from $1,200 to $3,600, the collection will be sold in extremely limited quantities, exclusively through 23 Alo Sanctuaries worldwide – including Beverly Hills, Soho NY, Regent Street, Aspen, and Dosan Park. This in-person-first distribution strategy reinforces the brand’s view that luxury craftsmanship – from the feel of the leather to the weight of the crystal – deserves to be experienced firsthand.

Exclusivity & Growth

To meet early demand, private appointments and limited pre-order access will be available at ALO’s flagship locations beginning in early September. Quantities will remain intentionally scarce, reinforcing the collection’s exclusivity.

Looking ahead, ALO will expand the bag category in Winter 2025 (WT25) with the launch of mini silhouettes and a new series of collectible crystals that allow customers to stack and personalise their bags with intention.

The Bag Collection represents a strategic step forward, expanding ALO’s footprint in the luxury market while building on its pioneering studio-to-street philosophy. Preview the collection at www.alo.com.