AllSaints unveils expanded store experience at Trafford Centre

Retail and leisure destination, Trafford Centre, has announced iconic British fashion brand AllSaints has expanded its Trafford Centre store. The expansion marks a significant milestone for the brand as it continues to redefine retail experiences while staying true to its distinctive heritage.

The newly renovated store, which reopened on Thursday 15th March, introduces a host of exciting features designed to elevate the shopping experience for visitors. Amongst the highlights are bespoke curved shelving dedicated to handbags and shoes, providing a visually stunning showcase for AllSaints’ signature accessories.

Additionally, state-of-the-art wall perimeter systems have been installed to showcase the brand’s diverse range, ensuring that every piece stands out. Complementing these enhancements are exquisite polish plaster wall finishes, adding a touch of sophistication to the space while maintaining AllSaints’ unmistakable aesthetic.

The renovations, which took a total of 10 weeks to complete, promise to significantly enhance the overall shopping experience for visitors. The store now boasts a brighter ambiance with clearly defined areas, allowing customers to navigate effortlessly and discover their favorite pieces with ease.

Frankie Mallinson, Retail Director UK, Europe & North America at AllSaints, commented: “We are delighted to unveil our expanded store at Trafford Centre. These renovations reflect our commitment to providing an unparalleled shopping experience for our customers, while staying true to the essence of the AllSaints brand. As we continue to expand our presence in key markets, particularly in the North, it was only fitting to establish a flagship store in Trafford Centre. Its accessible location and ample space make it the perfect destination for showcasing our brand to both loyal patrons and new audiences alike.”

Russell Loveland, Managing Director of UK Asset Management at Pradera Lateral, asset manager of Trafford Centre says: “AllSaints’ ongoing commitment to innovation, quality, and customer satisfaction exemplifies the Trafford Centre approach to creating retail experiences that are extraordinary. With enhanced features, it promises to be a destination where fashion enthusiasts can immerse themselves in the world of AllSaints like never before.”