Kismet by Milka continues its global retail expansion with the opening of their London flagship store

Kismet by Milka, the challenger Istanbulian fine-jewellery and luxury piercing brand renowned for its craftsmanship and innovation, is proud to announce the opening of its flagship store in London. This expansion marks a significant milestone in the brand’s journey to bring their authentic designs to even more people globally. Currently, Kismet by Milka has 17 stores globally and over 100 points of sale, with their London expansion ensuring their presence in one of the world’s fashion capitals.

Located at 110 New Bond Street, London, the new store spans 140m² across two floors, featuring fine jewellery and two luxury piercing studios in a reimagined and unique universe, marking a major milestone for the brand’s expansion.

This piercing studio is the first and only piercing studio driven by experienced and piercers on New Bond Street, reinforcing Kismet by Milka’s expertise in blending earring and luxury piercing with fine jewellery. Kismet By Milka is vetted and certified by the APP (American Professional Piercers Association), whilst being one of the Association’s Corporate Sponsors, ensuring the highest health and safety standards for the luxury jewellery brand within this venture.

Founded in 2009 by visionary designer Milka Karaağaçlı İnce, Kismet by Milka has become synonymous with craftsmanship and intricate designs. Driven by her passion, Milka, pioneered a new segment in the global jewellery industry with her sense of styling and design.

All designs empower wearers to express their unique individuality through jewellery styling, stacking and in-store luxury piercing services. With the launch of ‘Protect Me’ in 2009, which quickly gained recognition for challenging and redefining the traditional evil eye. Each new collection strives to challenge boundaries further and redefine what came before. Every design is conceptually and physically brought to life at the Design House in Istanbul. The House aims to reflect the excellence for craftsmanship with over 70 craftsmen

The brand’s fine jewellery and luxury piercing collections are celebrated for their captivating aesthetic, blending modern sophistication, with an inspiration from East to West. Each collection incorporates diverse cultural inspiration and life’s journey. and connecting the culture with the wearers’ experience.

Over the past decade, Kismet by Milka has grown from an independent jeweller to an international sensation, worn by many global icons and famous British stars. The brand’s success has transcended borders, capturing the hearts of customers around the world. Today, Kismet by Milka is available in 17 independent stores and over 100 sales points, including department stores like Neiman Marcus, 24S, El Corte Inglés, and Beymen. The brand’s offerings can be found in countries such as the United States, the UK, France, Belgium, Greece, Qatar, Lebanon, Dubai, and Kuwait.

With the opening of its new boutique in London, Kismet by Milka continues its mission of offering a personalised, luxury jewellery styling experience to its customers while expanding their universe. The new store, located in a prime London neighbourhood, reflects the brand’s commitment to quality and design excellence. Shoppers will be able to explore the brand’s latest collections with jewellery styling experts in an intimate and refined environment/setting. 

“15 years ago, this was my biggest dream. I started by designing my own jewellery, bringing them to London, sharing them with friends and hoping they’d see what I saw. That was the beginning of Kismet by Milka.

What began as a dream is now a reality. And not just anywhere, on Bond Street, a place that symbolises prestige, heritage, artistry, and fearless visionaries. To stand here today, in the city where I took my first steps as a designer, isn’t just an achievement. It’s proof of what happens when challengers dare to believe.

Kismet by Milka has always been about breaking boundaries. Boundaries of design, craftsmanship, and creativity. From those first handcrafted designs to a brand recognized around the world, our journey has been shaped by passion and the belief that jewelry is more than adornment. It’s identity, strength, and self-expression.

Now, as we open our doors in London, we’re not just celebrating a store. We’re celebrating the spirit of those who dream boldly, create fearlessly, and challenge the ordinary. Because this isn’t just a milestone. It’s the beginning of something even bigger,” said Milka Karaağaçlı İnce, the founder and designer behind the brand.

Kismet by Milka invites all to experience the magic of their finely crafted jewellery and discover the power of self-expression. The new London boutique will offer a luxurious and immersive shopping experience, where customers can curate their own signature Kismet by Milka array of jewellery.