JORUM STUDIO to open first London store in Marylebone Village

JORUM STUDIO, Scotland’s independent luxury fragrance house, announces the opening of its first London store in Marylebone Village – a significant milestone in the brand’s growth and rising recognition across the global beauty landscape.

JORUM STUDIO creates modern, poetic fragrances that capture the beauty of nature with an unconventional spirit. The new two-storey flagship store located at 2 Marylebone Street in the heart of Marylebone Village, will showcase JORUM STUDIO’s complete fragrance collection, alongside exclusive editions including candles and creative collaborations.

Designed to embody the brand’s ethos of modern Scottish luxury, the new London store will provide an immersive retail space. Visitors can take a multi-sensory journey into the world of JORUM STUDIO through curated experiences and personalised consultations. This will be the second store opening for the brand, with their Edinburgh boutique based in the Stockbridge area of the city having opened in 2021 and has since become a destination for perfume lovers from across the world.

Founded by master perfumer Euan McCall and creative director Chloe Mullen, JORUM STUDIO is celebrated for its bold and contemporary approach to fragrance-making. Rooted in Scotland’s rich cultural and natural heritage, the brand blends traditional craftsmanship with contemporary innovation, resulting in a collection of strikingly original perfumes that balance artistic expression with refined wearability.

“London has always been a city of inspiration and influence for us,” says co-founder and perfumer Euan McCall. “Opening our first store in London’s Marylebone Village is an opportunity to connect directly with our London community – offering a space for discovery, exploration, and sensory storytelling in the most authentic way possible.”

With this new opening, JORUM STUDIO strengthens its global reach while staying true to its heritage in creative expression and artisanal integrity. The Marylebone Village store will stand as a celebration of originality, craftsmanship, and the evolving culture of modern perfumery.

Transparency is at the heart of the JORUM STUDIO ethos. The brand is committed to growing and producing in a sustainable and responsible way, while creating innovative and original products using only the finest raw materials available.