• 78 percent will watch Coronation at home 
  • Three quarters of people will watch it with family only
  • 55 percent of people will be trying Coronation Quiche 
  • 25 percent won’t be drinking any alcohol  
  • Nearly a quarter of people planning to spend £50 – £150 more than on a usual bank holiday

Brits are planning to splash out for the Coronation. Celebrations will be at home with family and an afternoon tea or picnic feast with Coronation Quiche rather than a street party.

78 percent of respondents to a survey by Vypr, said that they would be watching the historic occasion at home and three quarters said that it would be just their family getting together.

It’s quintessentially British food that we’ll be tucking into with a third choosing to have a picnic style meal and another third opting for afternoon tea, while 22 percent are going for a BBQ. The most popular foods are traditionally English such as Victoria sponge cakes, egg and cress sandwiches and pork pies. Less than 20 percent said they’d aim to make Coronation Chicken, created for the late Queen Elizabeth II’s coronation in 1953.

However, over half (55 percent) of consumers said that they would like to try King Charles III’s recipe for Coronation Quiche. The fresh taste and healthy ingredients inspired those consumers. The quiche ingredients include tarragon, spinach and broad beans and 29 percent of Brits are planning to try the new recipe themselves and a further quarter (24 percent) would love to be able to buy a pre-made version.

A quarter of Brits are planning on drinking no alcohol and almost half will only drink at home if they choose to do so. Almost two thirds of survey respondents (58 percent) said that they would not take advantage of longer opening hours for pubs and bars and a quarter (24 percent) said that they weren’t sure, suggesting it won’t be a bumper weekend for the hospitality industry.

If this sounds like a quieter way to celebrate, the money that will be spent suggests otherwise as 90 percent of Brits saying they’ll spend the same or more than they would do on a normal bank holiday weekend with almost a quarter of people (22 percent) are planning to spend between £50 and £150 more.

This will be going on special food and decorations and merchandise to celebrate, with almost two in three Brits saying they will be buying special souvenirs and decorations such as bunting, balloons, mugs, toys and clothing. 26 percent said they’d head to the supermarket, 15 percent would look at a high street retailer, and 13 percent would buy online.

Ben Davies, founder of Vypr, commented: “King Charles himself has reduced various elements of the Coronation celebrations and this looks to have been reflected in the mood of the nation with fewer street parties and lower key celebrations at home. The amount of money we’re planning to invest in these parties with our families shows that the nation is still getting behind the event and keen to support the new King but in a quieter, more family focussed way. This is potentially a reflection on the King himself and a way of bringing families together on this historic occasion.”

The survey was conducted via Vypr’s database of 65,000 consumers which was developed for businesses to understand consumer behaviour quickly.

Image courtesy of Unsplash.


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May 2024 issue

2024 A1 Buyers Guide