ALO makes its debut in Germany with first Berlin flagship

The opening marks a new chapter in ALO’s European expansion, bringing the brand’s signature blend of movement, wellness and community to Germany.

ALO, the fashion and lifestyle brand known for premium studio-to-street wear rooted in mind-body wellness, announces its official entry into the German market with the opening of its first flagship in Berlin, marking a significant milestone in the brand’s European expansion.

Located at Muenzstrasse 21–23, the 6,000 sq ft Sanctuary brings ALO’s California-born lifestyle to the heart of the German capital, offering its signature collection of women’s and men’s apparel, footwear, and accessories, including the ALO Bag Collection.

The opening introduces ALO’s holistic approach to fashion, movement, and wellness to Berlin, extending the brand’s community-first philosophy beyond the store and into the city.

“Germany is an important market for ALO, and we are excited to begin our journey here in Berlin,” said Benedetta Petruzzo, ALO’s International CEO. “The city’s creative energy offers a distinct setting for our California-rooted approach to premium apparel and wellness. We are entering with a long-term mindset, and this first Sanctuary gives us an opportunity to deepen our relationship with the local community and become part of their everyday lives.”

To celebrate its German debut, ALO is bringing its lifestyle to life through a series of community experiences across Berlin, including Pilates, yoga, cycling, running, breathwork and meditation. The programme, running throughout October, also included an immersive candlelit yoga experience at Tempodrom on 11th October, reflecting ALO’s commitment to making movement and wellness a shared experience.