wed2b unveils its biggest-ever store at Royal Victoria Dock, London

wed2b, the UK’s largest bridal retailer, has opened the doors to its most ambitious store yet. A 10,000+ sq ft Megastore at Royal Victoria Dock, opposite ExCeL London, housing a collection of more than 1,500 wedding dresses under one roof.

Highlights of the new Megastore include:

• 1,500+ wedding dresses available to browse and try on in one location

• 10,000+ sq ft of retail space – wed2b’s largest store to date

• New in-store retail concepts and fitting experiences designed around the modern bride

• Customer led technology, including a virtual dress try-on experience

• A dedicated team of bridal experts on hand to guide every appointment

wed2b’s Co-Founder and Managing Director, Todd Cassidy, commented: “The Megastore represents where we want to take wed2b as a brand. It gives brides more choice, more space to explore and more ways to discover what suits them, but importantly, we don’t want scale to make bridal shopping feel overwhelming. We want it to make the experience feel even more personal. Our recent research, with more than 11,000 brides across UK and Europe, reinforced just how important confidence, reassurance and honest advice are when choosing a wedding dress.

Co-Founder and Director, Jenny Cassidy, continues: “That thinking has helped shape the Megastore. It builds on the experience we already offer across wed2b, bringing together an even greater breadth of dresses, more space to explore and the support of our Bridal Experts. Ultimately, it’s about taking what brides already value about wed2b and creating an even more memorable experience around one of the most important purchases they’ll ever make.”

To mark the launch wed2b went mega, to say the least. They took to the streets, skies and river of London with 25 brides to celebrate the opening of its biggest-ever store – a 10,000+ sq ft Megastore at Royal Victoria Dock stocking more than 1,500 wedding dresses.

For customers there were mega treats too. To celebrate the opening, every customer purchasing a wedding dress from the opening day (18th September) to the 25th September, had the chance to pick an envelope from the Mega Prize Board in-store – and every envelope wins a prize. From wedding dresses and veils to other exciting surprises, the giveaway is designed to make finding your dream dress even more memorable. Customers could choose their envelope before completing payment, with one envelope available per bridal party/customer transaction.