FACEGYM opens the doors to Yorkshire’s first facial workout studio at Victoria Leeds

FACEGYM has officially opened the doors to its new 1,772 sq ft flagship Leeds studio in the Redical-owned and operated destination, Victoria Leeds, bringing its celebrity-loved facial workouts to Yorkshire for the first time, and continuing its expansion across the UK.

The opening marks a major milestone for the London-born global beauty and wellness brand, introducing its pioneering facial fitness concept to Leeds and giving the city a completely new way to workout.

Located within the iconic Victoria Leeds, the new studio offers FACEGYM’s signature high-energy, non-invasive workouts, which combine targeted massage techniques, skincare, tools and technology to exercise the 40+ muscles in the face. The leading lifestyle destination provides the brand with a prime platform for its second standalone location outside the capital, satisfying the growing demand from its affluent visitors for science-backed, experiential wellness.

Just as you train the muscles in your body, FACEGYM is designed around the principle of working the muscles in your face. Each session follows a workout structure incorporating a warm-up, cardio, sculpting and cool-down, delivered by FACEGYM’s specially trained Trainers.

Clients can expect techniques including whipping, knuckling and deep muscle manipulation, alongside technology such as electrical muscle stimulation (EMS), designed to activate facial muscles and help lift, tone and sculpt.

Founded in London by beauty and wellness entrepreneur and former Financial Times columnist Inge Theron, FACEGYM pioneered the concept of facial fitness and has since grown into a global brand, challenging the traditional facial and encouraging people to think about their facial muscles as part of their wider fitness and wellbeing routines.

Angelo Castello, CEO of FACEGYM, said: “Leeds is an incredibly exciting next step for FACEGYM as we continue to grow our presence across the UK. Yorkshire has such a strong and thriving fitness, beauty and wellness community, and we see a real opportunity to introduce facial fitness to a new audience here. Victoria Leeds felt like the perfect home for our first Yorkshire studio and we’re incredibly excited to officially open our doors to the city.”

George Martin, Operations Director for Franchise Partner, Today Forever comments: “We’re so excited to finally open the doors to FACEGYM Leeds and welcome the city into our new home at Victoria Leeds.

We’re looking forward to introducing people to a completely different kind of workout. FACEGYM is all about energy, movement and results, and you can see and feel the difference after a single session.”

James Edmondson, Asset Manager at Redical commented: “As the demand for premium, experiential wellness grows, it is brands like FACEGYM that deliver this offer to an exemplary standard. Victoria Leeds is already home to some of the best in retail and F&B, so this diversification in our tenant mix only takes us to the next level. This opening, alongside the recent launch of Randox Health, reminds us that destinations are much more than just a place to shop, and the decision for FACEGYM to launch this milestone store in Victoria Gate firmly reflects our position as a prime, mixed-use pitch.”