PURESEOUL and Space NK launch at Lakeside

Lakeside, the UK’s sixth-ranked out-of-town super-regional destination owned and operated by SGS UK Retail, has welcomed a duo of leading beauty retailers to the centre, with the opening of K-Beauty powerhouse, PURESEOUL, and luxury cosmetics giant, Space NK. The additions significantly bolster Lakeside’s beauty and wellness offer, reinforcing its position as the lifestyle destination of choice for leading brands and visitors alike.

A vote of confidence for Lakeside’s position as a leading super-regional, PURESEOUL has made its regional debut at the scheme, bringing one of Europe’s largest K-Beauty collections to the destination’s 17 million annual visitors. Open on Level 1 and spanning 1,919 sq ft, the new store showcases over 30 sought-after beauty brands including Torriden, AMUSE, TIRTIR, Beauty by Joseon, and Medicube. The store also features a dedicated workshop space, providing a discovery-led shopping experience for the catchment’s £11 billion of available spend.

Alongside PURESEOUL, Space NK has also launched its latest store concept at Lakeside on Level 2, in a 3,665 sq ft space. Seamlessly aligning with surrounding complementary brands, including Zara, Space NK’s premium range spans makeup, skincare, and fragrance. With collections from the likes of Charlotte Tilbury, Rare Beauty, REFY, Drunk Elephant, and Olaplex, the new store offers Lakeside’s expansive catchment of 8.5 million people, located within an hour’s drive, an unparalleled level of choice – from everyday essentials to luxury purchases.

Robert Jewell, Managing Director of Asset Management at Pradera, commented: “The openings of PURESEOUL and Space NK mark a significant milestone for enhancing our beauty offer, as we continue to deliver to provide an unrivalled level of visitor choice. The pair exemplify the calibre of premium retail that has become synonymous with the scheme, and remind us of Lakeside’s position as one of the UK’s most in-demand leading lifestyle destinations.”

Leslie Tang, Co-founder and Chief Executive at PURESEOUL added: “There is no question that PURESEOUL maintains its position as the UK’s leading K-Beauty retailer, and this is in part due to our strategy of locations to launch. Lakeside was an easy choice for us, with a wide and dedicated catchment, a complementary tenant mix, and an engaged visitor base that we know will love what we have to offer. We are confident that we can deliver the best of K-Beauty, and that we are in the right place to reach greater heights.”

Smith Young and LM are Lakeside’s retail leasing agents, and Metis and LM lead the leisure leasing. Pradera asset manages Lakeside on behalf of SGS UK Retail. Forte Commercial acted on behalf of PURESEOUL and Space NK was represented by Hicks Retail.