Iceland Foods launches £1 meal deals to help families tackle the summer holiday cost-crunch

Forget your typical supermarket meal deal. Iceland is taking value to a whole new level this summer with complete family mealtime bundles for just £1, available online as part of its Holiday Helpers campaign.

As households face the extra expense of keeping children fed and entertained throughout the school holidays, Iceland is stepping in with a series of budget-friendly deals with unmissable savings designed to help parents ease the pressure and stretch their budgets further.

Families can enjoy unbeatable value, including a bundle of 2 x Goodfellas Pizzas and 1 x Birds Eye Chips for just £1. Normally costing £8.80 combined, the entire three-product bundle is available for an astonishing £1 in total, less than an eighth of its usual price.

Iceland’s new £1 deals are designed to feed the whole family across key meal occasions, with a new offer launching every two days.

For one week only, shoppers can enjoy everything from a £1 pizza night deal, to breakfast bundles, lunchtime favourites and even the ultimate snack-time bundle, giving families access to big-brand favourites and cupboard staples for a fraction of the usual cost.

Running from Saturday 15th to Friday 21st August, the £1 Holiday Helpers meal deals have been created to help families enjoy more value from every shop, with substantial savings available across a range of everyday essentials.

Alongside the £1 meal deals, Iceland is also launching a selection of £40 Holiday Helpers Bundles, packed with family favourites and delivering savings of up to £27 versus buying the products separately.

As an added bonus, every customer who places an online order between 15th and 21st August will automatically be entered into a prize draw to win a £300 Parkdean Resorts holiday voucher. Terms and conditions apply*.

With complete meal deals for just £1 and savings of up to £27 on family shopping bundles, Iceland’s Holiday Helpers campaign is set to be one of the supermarket’s biggest value events of the summer.

Available online at Iceland Foods and The Food Warehouse.