Primark’s first mobile app launches in the UK

• The retailer’s new app brings the Primark experience directly into the hands of UK customers for the first time, following launches in Ireland and Italy.
• The new app makes shopping via the retailer’s popular Click & Collect service easier than ever across its British stores.
• Offering personalised notifications, real-time stock checks, store information and curated favourites, all in one easy-to-use platform. 

Primark has launched its first ever mobile customer app in the UK, bringing the Primark experience directly into the hands of shoppers for the very first time. Brits will join Irish and Italian shoppers who have enjoyed browsing their much-loved items via the Primark app since last year, after the retailer launched in both markets last summer.

Available to download now from Apple Store and Google Play Store, the new app brings the full Primark experience into the palm of your hand, letting users enjoy the ease of digital browsing and its popular Click & Collect service while still capturing the excitement of in-store discovery.

A built-in store locator provides quick access to opening hours and directions, while the Favourites feature allows users to save top picks for their next visit. Shoppers can access personalised notifications to stay up to date on the latest arrivals, collection launches and exclusive updates. All of this is delivered through an intuitive, user-friendly app design that ensures effortless navigation.

Kari Rodgers, UK Retail Director at Primark, said: “We know our customers expect great value and an effortless shopping experience, wherever they are. Our new app puts exactly that in the palm of their hand, from personalised updates on the latest trends to faster, more convenient ways to browse and shop via Click & Collect. This is just the next step in bringing everyday value to more UK shoppers in a way that’s simple, seamless and built around their needs.”

The new app works seamlessly alongside Primark’s popular Click & Collect service, which is available in all 189 stores across England, Scotland and Wales, letting shoppers browse, order and pay for their items online before picking them up in store – adding faster, easier and more convenient shopping experiences for everyone.

Matt Houston, Chief Customer & Digital Officer at Primark, added: “Following the successful launch of our app in Ireland and Italy, we’re excited to bring an even smarter, more connected shopping experience to the UK. Customers are increasingly turning to digital tools that make shopping easier and more rewarding, and we’re confident that our app will deliver an intuitive, personalised experience that’s been carefully designed to help them get the most out of every Primark visit.”

The retailer has been steadily investing in digital, building on the success of its social media platforms – over 25 million followers globally, consistent website growth with 25 percent of people who visit the UK website using the stock check feature.

The launch of the app in the UK follows successful launches in Italy and Ireland last year and reflects a growing demand from customers who want digital tools that complement their in-store experience.