Pro:Direct Sport unveils world-first PD:FC concept store in Manchester

Pro:Direct Sport has opened its world-first PD:FC concept store in Manchester, marking the launch of a new flagship retail format for the football specialist.

The two-floor, 9,180 sq ft unit on New Cathedral Street blends Pro:Direct’s online heritage with a highly immersive physical space that will create a brand-new experience for football fans that bridges stadium performance and street culture.

Located in Manchester Arndale, the PD:FC store will set a new benchmark retail experience for the people of Manchester, complementing the city’s deep chemistry and heritage in football, music and fashion – making Manchester a natural destination to debut this exciting concept.

Pro:Direct Soccer’s original tagline ‘The Professionals Choice’ has been the foundation stone for this new retail concept. Providing the football performance and culture consumer with an experience worthy of the Pros.

PD:FC brings a unique mix of performance, culture, and lifestyle to this groundbreaking door, creating a stunning new environment that serves the football community like never before. Every element of the space has been designed for the football‑obsessed consumer—from carefully curated lifestyle brands and looks inspired by football culture and terrace trends to an in‑store 3D digital foot‑scanning machine normally reserved for the game’s elite players.

PD:FC is set to become a new hub for the Greater Manchester football community – uniting players, coaches, fans, culture-inspired creatives, and young talent in and around the game into one shared ecosystem.

Sam Baldock, Chief of Brand at PRO:DIRECT Sport, said: “Manchester is the beating heart of football culture – a city where the game’s history, passion, and future collide. Launching our new PD:FC concept here is about more than opening a store; it’s about creating a space that lives and breathes football and its culture. A place where players and fans can connect with the very best the sport has to offer. This is our home for the football inspired community in the Manchester area – from the streets to the stadiums – and we can’t wait to welcome everyone through the doors.”

With doors officially open from 21st February 2026, PD:FC is kicking things off in style with an unmissable first come, first served launch event on 28th February.

Those first through the doors will unlock money-can’t-buy prizes, the chance to meet YouTuber presenter and personality Harry Pinero along with other surprise guest appearances.

Founded in Devon in 1998, Pro:Direct has grown from a small family-run business into a leading international sports retailer with millions of loyal customers worldwide, including serving generations of elite athletes. Its social reach across platforms including TikTok, Instagram and YouTube, has built a community of eight million fans and subscribers and is regarded as one of the most influential football content platforms globally.