Modern Milkman launches Collections Service for toys and electrical waste

Modern Milkman, the sustainable doorstep delivery service, has launched a Collections Service. Designed to solve an ever-growing household problem of what to do with the toys, cables and small electricals that build up at home, it extends the business’s closed-loop model beyond reusable glass bottles and into harder-to-recycle household categories.

Modern Milkman is working alongside EMR to process the items collected through its Collections Service. Small electrical waste and mixed WEEE are processed on site by EMR, while toys in good condition are sold through their partner, Toys4Life.

The new offering already makes it easy to recycle some of the hardest household items and is set to expand its remit to other household high frequency items from the Spring.

This partnership allows customers to easily recycle pre-loved toys and small electrical items in an environmentally responsible way. Turning what is typically a time-consuming, inconvenient chore into a seamless part of their regular delivery routine via Modern Milkman.

Simon Mellin, Modern Milkman Founder & CEO said: “Every household has the same hidden problem – a drawer full of old wires and chargers, a bag full of clothes that no longer fit, cupboards of toys and games that never get used. As parents and consumers, we care about the world and want to do the right thing, but life is busy and good intentions often sit in cupboards. Modern Milkman started with a simple mission: reduce waste by changing everyday habits.”

Extending the closed loop model 

The Collections Service builds on the established Modern Milkman delivery and pick-up model. By introducing additional take-back options through the same infrastructure, Modern Milkman offers its customers a service with minimal steps and maximum impact.

The move comes ahead of the UK’s 2026 waste collection reforms, which will require weekly food waste collections and introduce more standardised recycling streams nationwide.

Each collection bag is priced at £2.50, and in a range of sizes, 16×24” for electricals and 18×20” for toys.