Spring Fair 2026 champions newness as record number of brands launch at the show

Spring Fair 2026, the UK’s largest and most influential showcase for gift, home and fashion, returns to the NEC Birmingham from 1^st – 4^th February 2026, reaffirming its position as the ultimate destination for buyers seeking what’s new next.

With over 1,200 exhibitors, 38 percent of products exclusive to the show, and a 16 percent year-on-year increase in new brands, Spring Fair 2026 is set to deliver an unrivalled injection of innovation, creativity and commercial opportunity.

Buyers can explore more than one million products across 12 curated destinations, discovering emerging brands, new launches and future bestsellers that will define the 2026 retail landscape. From established signature sectors to exciting new destinations, Spring Fair remains the essential buying event for retailers looking to refresh, diversify and future-proof their ranges.

New brands, new opportunities

Returning destinations including Gift, Home, Living & Décor, The Summer House Edit, Christmas, Festive & Floral, Greetings, Party & Celebration, Beauty & Wellbeing, Fashion and Everyday are joined by the launch of Design at Spring Fair, a major new destination for interiors, alongside the return of Glee @ Spring Fair and a new Fashion at Spring Fair space.

Across the Gift sector, new exhibitors include Ark Colour Design, Max Benjamin, Julie Childs Glass Artist, Rosemullion Distillery, The Edgie Company, Alice Caroline, OakiWay Gifts, Amuseko, Boompods, Chapel House Fragrances, Daisy Street, Dog & Bond, Hames Chocolates, Hilltop Houseware Company, Kenro, Momolio, Olee Cosmetics, Peckish Goose, Popsy And Plum, Portland Living, Sow Easy, Water And Wines, The White Peacock Company, Neon Magpie, The Tipsy Candle Co, and The New Forest Candle Company, offering buyers everything from design-led home accessories and fragrance to ethical gifting and artisanal craft. Buyers can also see for the first time, ENCASE™, an innovative bracelet design from ENCASE London that features a unique Pod allowing you to protect your special memory, making it the perfect gift for all occasions.

The show welcomes the launch of CQ Gardens, a new lifestyle brand created by celebrated actress, author and gardening personality Caroline Quentin and her husband Sam Farmer. CQ Gardens reflects Caroline’s lifelong passion for gardening, illustration and creative living, connecting audiences with beautifully designed products inspired by her own horticultural journey and artistic vision, from illustrated homewares and tea towels to gardening accessories and her Sunday Times-bestselling book Drawn to the Garden. Buyers will have the opportunity to meet Caroline in person during the show, as she showcases the CQ Gardens collection, shares insights into her creative process, and celebrates the launch in an immersive live setting.

The Kids, Toys & Play destination continues to go from strength to strength, with exhibitor numbers growing by 15 percent year on year. This growth, which excludes the many gift suppliers also offering complementary kids’ ranges, reflects increasing confidence in the sector and reinforces Spring Fair’s position as a key buying moment for children’s products spanning toys, gifting, licensing and play.

Even more encouraging is the surge of new-to-show brands, already exceeding 2025 levels. Newcomers for 2026 include tonies®, Micki, Swedish Toy House, Small Stuff, Rainbow Designs, Carta Mundi, Russko, Hatley UK, Gardening for Kids, Little Paws Big Memories, Charlie Bears, Make Believe Ideas, Wild Tribe Heroes, Toy Connect, Finest for Babies Agency and Cryptic Killers, adding fresh energy and innovation to the mix. Among the most anticipated newcomers is tonies®, whose screen-free Toniebox continues to be a runaway success with parents and retailers alike. The educational audio system blends storytelling, play and learning; a perfect example of how innovation in the kids sector now balances fun, wellbeing and developmental value.

Licensing continues to be a major driver for retail, and Spring Fair 2026 reflects that momentum. A major highlight for 2026 is the launch of The Licensing Lab in Hall 4, a new content and discovery hub connecting retailers, licensors, designers and agencies. Buyers can explore licensing strategy, discover emerging IP and see how storytelling and brand partnerships translate into commercially successful ranges.

Brands appearing in the Licensing Lab include Pink Pig, Emma Lawrence Designs, Crumble & Core, Peers Hardy, Difuzed, Jehane, Este Macleod Art & Design, plus speaking on the stage are Aardman – creators of Wallace & Gromit, Shaun the Sheep, Chicken Run and Morph; Joules; Fabacus; and Products of Change, alongside heritage licensing partner and legacy production studio Threewise Entertainment, celebrating 52 years of Bagpuss.

In Beauty & Wellbeing, buyers can discover exciting new launches from The Scent Reserve, Surrati, Nature’s Dream, Renpho, LÉMIA Beauty, La Falcone Perfumes and Oir Soap, reflecting continued demand for wellbeing-led, premium and sustainable products.

The fast-growing Taste sector welcomes new brands including Buckingham Cakes, Popaball, Gardiners of Scotland, Kandy Kandy, KatKin, Sir Woofchester’s and Sweet Souvenirs, alongside household favourites such as Joe & Seph’s Gourmet Popcorn, Cocoba Chocolate, New English Teas, Fudge Kitchen and Spice Kitchen.

In Greetings, Party & Celebration, newcomers such as The Blues Group, Stormy Knight, Otter House Ltd, Folat, Grace Jackson Design, Crumpet Prints, Lucky Alice, Ornament Art, Lil Wabbit and In Real Life Store bring fresh design and playful innovation to cards, wrap and party product.

The Home, Living & Décor sector introduces new brands including Atolia, Think Rugs, Maison Berber, Yearn and Fast FOB / Tara Group, Gilde New Living Style & Gilde + Fink Living, Scottish Everlastings, while The Summer House Edit welcomes Umbra, Light & Living, Aery, Navigate, Burgon & Ball, Culinary Concepts, and Roberts Radio.

The brand-new Design at Spring Fair destination launches with standout names such as Clare Wright Art, Maison Marguerite, Rama Rugs, TA Interiors, Nordic Lighting, Urban Nature Culture Amsterdam and Ornate Rugs, offering buyers access to design-led furniture, textiles, ceramics and decorative finishes.

Outdoor living is no longer seasonal, it’s a lifestyle. That’s why Glee has joined forces with Spring Fair, offering the very best in garden, outdoor living, décor and leisure. Positioned at the start of the buying season, this refreshed early-season edition gives retailers and suppliers a powerful new opportunity to connect, source and grow. LV Bespoke will make its debut, showcasing its full product range for the first time within Glee.

Championing emerging talent

Spring Fair continues to spotlight the next generation of makers through its New Business Pavilions, #SBS Village in partnership with Theo Paphitis, and the Gift of the Year Showcase. Highlights include Earthnique, Puremess, Dook, English Mineral Makeup, True Organics London, Danla and Naturally Nepal, all bringing strong sustainability credentials and authentic storytelling.

The 12 Small Business Sunday winners exhibiting in the #SBS Village in Hall 5 showcase exceptional creativity, from Pickle’s UK-designed clothing and Little Moments Melts’ mindful home fragrance to Boom Sauce’s award-winning condiments, Handmade by Tinni’s sustainable textile jewellery, and Nantwich Gin’s premium small-batch spirits.

A must-visit for buyers seeking newness

With more new brands, more exclusive products and more emerging talent than ever before, Spring Fair 2026 offers buyers unrivalled access to innovation across every key retail category. From design-led interiors and ethical beauty to flavour-led food, gifting and lifestyle, Spring Fair remains the place where buyers discover the brands and products that will shape the year ahead.

Registration is open to join the UK’s most inspiring retail showcase. Discover, connect, and transform your retail journey at www.springfair.com.