KENJI signs at Metrocentre for first north east store

The Metrocentre Partnership has announced that East-Asian inspired lifestyle brand KENJI will make its regional debut at Metrocentre in March 2026, bringing its playful fusion of culture, design, and lifestyle to Lower Green Mall.

The new 3,589 sq ft store will introduce visitors to KENJI’s character-led universe, offering a curated range of plushies and toys, stationery, fashion, homeware, and East-Asian inspired snacks, designed to bring moments of joy, creativity, and self-expression. With Music, Books & Games sales up 8.5 percent year-to-date at Metrocentre vs 2024, KENJI’s arrival further boosts its position as a top destination for trend-led, experience-driven retail.

Ben Cox, Director at Sovereign Centros from CBRE, Asset Managers of Metrocentre: “KENJI will be a fantastic addition to Green Mall, part of a quality cluster of gifting brands. In recent years, we’ve seen the growing importance of creating meaningful retail experiences, which is something KENJI has embraced through innovative use of technology and engaging product ranges. This signing reflects KENJI’s confidence in Metrocentre as the leading destination in the North East for the best of retail.”

Eddie Shepherd, Managing Director of Kenji, added: “We are celebrating our 10^th anniversary, and the new store in Metrocentre will be our first in the North East. We see expanding our retail portfolio nationwide as the most significant growth opportunity for our brand, and as part of that,having stores in the UK’s best shopping centres is vital. Metrocentre has consistently demonstrated its commitment to delivering an exceptional customer experience, which perfectly complements ouraspirations and the immersive nature of our stores.”