Arabian Oud to make northern debut at Redical’s Victoria Leeds

Redical has announced that Victoria Leeds is set to welcome fragrance house, Arabian Oud, marking the brand’s Northern debut and second location outside of London.

Signing for a 815 sq ft in Victoria Gate amongst the likes of Neom and Allertons, Arabian Oud will launch its new store concept for the first time within the destination. The brand’s emphasis on Arabian heritage, luxury, and sophistication will be reflected in a minimalistic store design, elevated with marble details. An element rooted in Arabian architecture and culture, symbolising purity and timeless elegance. A striking palm tree centrepiece further pays homage to the region’s natural heritage and enduring symbolism.

Boasting a collection of over 400 distinctive products, Arabian Oud will stock a luxurious and extensive range of fragrances, oils, incense, home scents, and hair formulations.

Rachel Bradburn, Head of Leasing at Redical, commented: “The signing of Arabian Oud follows a string of stellar new brands and regional debuts at Victoria Leeds, and further amplifies that our momentum is only growing. Arabian Oud’s heritage and prestige perfectly resonate with our customers’ desire for premium, experience-led retail. This addition to our health and beauty offer is distinctly unique, bringing with it the promise of a luxurious and immersive experience that we cannot wait to welcome.”

Ralph Bou Nader, GM at Arabian Oud International, added: “Our first store in the North is a key moment in our brand history, and with plans to launch our new design concept, it was imperative that we select the ideal location. Victoria Leeds is exactly what we were looking for, we are ready to bring our luxury products to the North, and look forward to joining such a strong line-up of premium retailers.”

Lunson Mitchenhall and Central Retail acted on behalf of Redical and Rammy Osseiran represented Arabian Oud.