PULCO becomes first padel apparel brand to launch at Harrods, marking a milestone moment for the sport in the UK

PULCO, the UK-based padel apparel brand, is proud to announce its debut at Harrods – one of the world’s most iconic department stores and an enduring symbol of style and innovation. This landmark partnership makes PULCO the first-ever padel apparel brand to be stocked at Harrods, a testament to both the sport’s surging popularity and the brand’s rising influence at the intersection of sport and style.

Founded on the sun-drenched courts of Acapulco where padel was born in 1969, PULCO brings the sport’s heritage to life through collections designed in London and crafted from the world’s finest technical fabrics. At the heart of the range is the pioneering AIRCON Shirt constructed from an ultra-lightweight, Italian-engineered fabric featuring a breakthrough weave that rapidly wicks moisture from the inside out, delivering unrivalled breathability and comfort in play.

The PULCO collection at Harrods extends beyond performance wear to a full lifestyle offering blending elevated athletic apparel with understated, off-court elegance. From technical essentials to refined casual pieces and premium accessories, each item is thoughtfully designed to transition effortlessly between sport, leisure, and everyday life.

“We are incredibly proud to be the first padel apparel brand at Harrods,” said Joe Middleton, Founder of PULCO. “This is not only a milestone for our brand, but also for the sport of padel. It’s an inclusive, fast-growing community and we’re excited to lead the way in bringing performance and style to a wider audience through Harrods.”

“Honouring padel’s roots is central to everything we do,” added Igo Theo Ian, Creative Director of PULCO. “We are passionate about celebrating the spirit of innovation, friendship and rebellion that defines this sport whilst delivering the finest, most technically advanced apparel in the world.”

Harrods will showcase a curated selection of PULCO’s core collection available in-store and online at harrods.co.uk.

As padel continues its meteoric rise across the UK and beyond, PULCO is poised to define a new standard in sport-luxe apparel – one that speaks to a new generation of players and style-conscious consumers alike.