UK consumers to spend £78 million at retail stores over Women’s Euro Quarter-final

UK retailers are forecast to see five million consumers shop either in-store or online for the Quarter-finals stage of the Women’s Euro tournament, according to a new report.

The Women’s Euro 2025 Spending Report, by VoucherCodes.co.uk, forecasts £78 million will be spent by UK consumers at retail stores, as they purchase food, drink and other viewing essentials for the Women’s Euro Quarter-final matches.

With the large majority of viewers (7.6 million) planning to watch the games from home, the grocery sector is expected to do particularly well, with £65.2 million set to be spent at supermarkets and convenience stores. This follows the pattern seen over the earlier stages of the tournament, as consumers favour family-friendly watch parties at home, instead of heading to hospitality venues.

As well as spending on groceries, shoppers are also expected to spend £4.5 million on sportswear, £3.4 million on merchandise, £2.7 million on electricals, and £2.2 million on decorations.

England v Sweden

With England playing against Sweden in the Quarter-finals today (Thursday 17th Jul), the majority of Quarter-final spending will be for that match, with Brits expected to spend £56.8 million with retailers.

Michael Brandy, Senior Commercial Director at VoucherCodes.co.uk, comments: “The retail industry, and in particular the grocery sector, can look forward to a week of healthy sales. As excitement grows, so does spending, with the amount consumers spend per game set to increase from £11.3 million during the Group stage to £19.5 million.

The key to unlocking sales that last beyond the Women’s Euros is giving your customers great value and high-quality customer service. More than ever, customers want to know they’re getting the best price so by offering them deals and discounts during the games, (helping them come together with friends and family to cheer on the Lionesses) you’ll be building loyalty that lasts.”

Image courtesy of Unsplash. Photo credit: Jason Charters.