PayPal unveils $15m summer campaign featuring Will Ferrell and invites consumers to ‘Check out PayPal’

Major UK campaign is PayPal’s biggest in years, spotlighting app refresh and seasonal cashback incentive

PayPal is making waves this summer with the launch of a $15 million[i] integrated marketing campaign in the UK. Fronted by actor Will Ferrell, the campaign showcases the new 3% cashback promotion (up to 15GBP per month) on customers’ chosen category of either fashion, dining, home and transport when using PayPal to checkout online.  The new campaign follows a global roll out of advertising featuring Will Ferrell that began last year in the United States and features tailored content for the UK market. It also highlights a refreshed app experience, coinciding with the cashback incentive to revitalise PayPal’s checkout experience for UK consumers this summer.

The ‘Check out PayPal’ campaign, created in partnership with Leo UK, taps into optimism around summer spending while emphasising flexibility at checkout – customers can choose to pay now, pay later or over time when checking out with PayPal. The 3% cashback offer rewards everyday spending, giving users more control and helping their money go further on purchases.

Timed in line with the refreshed app rollout, the campaign will introduce teaser content across social channels, before culminating in a high-impact launch phase. This includes a live PR stunt, primetime TV placement[ii], digital video, out-of-home (OOH) placements, targeted CRM and homepage features launching across the PayPal UK website.

“This campaign marks a transformative moment for PayPal in the UK,” commented Deborah Hayes, Senior Director of UK Marketing for PayPal. “By pairing humour with real consumer benefits, we’re showing that PayPal is no longer just the checkout button – it’s the smart, rewarding way to pay. We’re thrilled to be continuing our partnership with Will Ferrell to bring this to life, demonstrating that there’s flexibility – and personality – when you choose to checkout with PayPal.”

Encouraging consumers to “Check out PayPal This Summer”, the new campaign aims to reinforce the message that PayPal isn’t just a secure way to pay – it’s also rewarding. With cashback, flexible payment options and a refreshed app experience, PayPal is helping UK consumers make more of their summer spend.

The campaign begins with teaser content on social and via influencers from 30th of June, building to the official launch on the 1st of July across TV, OOH and digital channels[iii]. For more information, please visit here.

[i] $15million is the approximate amount spent on paid media, agency fees and other marketing related activity
[ii] Primetime placements include top-rated slots such as before “Emmerdale” and “ITV Evening News” on ITV1, as well as factual favourites “Police Interceptors” and “Traffic Cops” on 5Action – appearing across over 20 primetime spots throughout July.
[iii] Promotion runs 01.07.25-30.09.25 and consists of three monthly offer periods. To participate, activate the offer in the PayPal app and select a category each month to earn cashback on eligible purchases, max £15 per month. Terms & exclusions apply.