Rituals to open new store in Outlet Shopping at The O2

Beauty and wellbeing brand Rituals is set to open a new store at Outlet Shopping at The O2 on 3rd July 2025. The exciting new 210 sqm store will introduce Rituals’ renowned collection of luxurious bath, body, and home products to one of London’s most iconic retail and entertainment destinations, inviting visitors to embrace everyday moments of self-care and mindfulness.

Located just 15 minutes from central London, Outlet Shopping at The O2 offers a vibrant and dynamic shopping experience, attracting both local and international visitors. With its curated mix of premium brands, entertainment options and dining options, as well as exceptional riverside setting, The O2 provides the perfect environment for Rituals’ immersive and sensorial retail concept.

This exciting opening strengthens the outlet’s lifestyle and wellbeing offering, enhancing its appeal as a destination for beauty and self-care enthusiasts. The launch marks another milestone in Rituals’ UK expansion strategy, underscoring the brand’s commitment to bringing luxury wellbeing to high-footfall regional and urban locations.

Louisa Dalgleish, Leasing Director at Outlet Shopping at The O2, commented: “Beauty and wellness are categories that continue to perform exceptionally well within Outlet Shopping at The O2, and Rituals has always been an aspirational brand following its impressive and successful rollout strategy. It’s exciting to add yet another high-quality brand that we know our far-reaching customer base will love, joining our already successful line of premium wellness retailers such as Clarins and The Cosmetics Company Store.”

Annemarie Forsyth, Managing Director, Rituals Cosmetics (UK & Ireland), says: “We’re thrilled to be opening at Outlet Shopping at The O2 and to bring the Rituals experience to such an iconic London destination. Our philosophy is all about helping people slow down and find joy in everyday moments, whether that’s through indulgent bath rituals or calming home fragrances. We look forward to welcoming visitors into our new store and inspiring them to create space for self-care and mindfulness in their daily lives.”