FARM Rio’s fresh chapter unfolds on Carnaby Street

A new and exciting chapter unfolds for FARM Rio in London this spring. On 6^th May, the Carioca brand opened its third store in the city, bringing its colourful flair to the iconic Carnaby Street – one of Europe’s most renowned fashion addresses.

FARM Rio’s new London store spans 189 sqm and features over 140 standout pieces from the Summer 25 collection — including signature maxi dresses, relaxed graphic t-shirts, tailored minis, and vacation-worthy matching sets. But it’s more than a shopping destination; it celebrates Brazilian art and culture, complementing the neighbourhood’s dynamic atmosphere. The store’s design, by Brazilian architect Renata Gaia, begins with a welcoming, nature-lover shade of green on the façade, framed by large windows and plants above. This creates an open dialogue between the brand’s signature prints and styles and the lively pedestrian flow of the street.

In the summer, expect even more of a wow effect as the façade is refreshed with floral textures thoughtfully designed by the brand’s team to continually surprise and delight its local community.

Inside, the tropical flora and fauna of French artist Dominique Jardy’s wallpaper merge with the delicate marquetry work of Amazonian artist Maqueson Pereira da Silva at the cashier desk. The store plays with the same design elements that define FARM Rio’s other London locations while introducing new compositions within the space. Additional design features include stairs adorned with a moss-inspired texture and sculptural mirrors made from sustainable straw by the Rosalila studio.

Besides Carnaby Street, Marylebone and King’s Road, the brand will soon land at department store, Selfridges in London, with a never-before-seen pop-up experience.