Archive for the ‘Latest News’ Category

The Body Shop Switzerland Transforms the Shopping Experience with Axway

October 19th, 2017 | Latest News | 0 Comments

New Axway powered mobile app delivers customised, real-time digital offers to more than 90,000 customers in Switzerland

The Body Shop, an international beauty business, is leveraging Axway (Euronext: AXW.PA), a catalyst for digital transformation, to improve the customer experience at retail stores throughout Switzerland. With Axway Appcelerator, The Body Shop has been able to rethink its customer loyalty program, integrate massive amounts of data, and successfully implement an innovative new mobile application to increase in-store purchases. The new Axway powered Love Your Body Club mobile app has enabled The Body Shop to deliver personalised and contextualised experience to more than 90,000 customers in Switzerland.

Formed in 1976, The Body Shop is an international, ethical beauty business that sells more than 900 different beauty products in 2,600 stores worldwide and online. To build on its successful business in Switzerland and enhance the experience it offers to customers in the country, The Body Shop worked with Axway to completely revamp its Love Your Body Club customer loyalty program. Available on iOS and Android, the new Axway powered Love Your Body Club mobile app uses Dashboard API to let shoppers receive tailored offers, earn vouchers, get invited to special events, shop for products, view their purchase history and locate stores. By tapping into internal and external data using a cohesive customer experience network, the innovative new app can deliver contextualised experiences by notifying loyalty program members of offers as they near a store. If customers are interested, the app presents a QR code that can be redeemed at checkout or a voucher that can be redeemed online.

“We have always been committed to providing our customers with the best possible shopping experience,” said Angelika Lanen, CEO, The Body Shop. “By working with Axway to leverage the latest mobile innovations, we have been able to successfully transform our Love Your Body Club program and give our customers across Switzerland a truly unique shopping experience.”

With Axway Appcelerator, The Body Shop was able to meet unique needs of the Swiss market where multiple languages are spoken. By incorporating a simple in-app language switching that doesn’t require changing mobile device system settings, the app enables The Body Shop to provide shoppers with a seamless and efficient shopping experience. Via the Analytics API, The Body Shop can also track app opens, session lengths, device use, and pinpoint the customer’s region – components useful in improving the individual customised experience.

The Body Shop was also able to streamline the checkout process by temporarily auto-adjusting the user’s screen brightness for easy scanning of QR codes by the point of sale system. In addition, in-store staff are able to view and repurchase recently bought items for customers to speed up checkout times.

“Many of our customers look at providing immersive customer experiences by building great apps that can run on a range of different devices while connecting to massive amounts of backend data,” said Hendrik Unkenholz, Head of Development at Smilla AG, digital agency responsible for development of The BodyShop app. “Thanks to Axway Appcelerator, we could develop the innovative app for The Body Shop with significantly decreased development time, without compromising the ability to support the app anywhere on any device.  In addition, with Appcelerator, we could maintain the app on a single codebase, saving both time and money”.

“Axway Appcelerator has enabled The Body Shop to build new digital engagement models in order to meet skyrocketing customer expectations,” said Nick Ferrante, executive vice president global sales, Axway.“With Axway Appcelerator, The Body Shop has been able to unlock the value of data in order to anticipate and adapt to changing customer expectations by quickly designing a differentiated mobile app that improves the shopping experience and ultimately drives brand loyalty and sales.”

The Data Dollar Store: FormRoom’s latest Pop Up collaboration

October 18th, 2017 | Latest News | 0 Comments

To highlight the importance of personal data, FormRoom were invited by Radley Yeldar, a marketing and communications agency to design and install a Pop Up shop for cybersecurity and anti-virus provider, Kaspersky. The Data Dollar Store was based in Old Street Station and acted as a backdrop to the Kaspersky filming project.

To highlight the importance of personal data, FormRoom were invited by Radley Yeldar, a marketing and communications agency to design and install a Pop Up shop for cybersecurity and anti-virus provider, Kaspersky. The Data Dollar Store was based in Old Street Station and acted as a backdrop to the Kaspersky filming project.

Would you wipe all data and reset your phone for a Ben Eine print?

Kaspersky partnered with East London graffiti artist, Ben Eine to “sell” exclusive mugs, t-shirts and the most prized item, limited edition prints. There were only 100 of each item and FormRoom had to strike a balance between championing the products without necessarily making them centre stage.

FormRoom’s challenge was to effectively translate Radley Yeldar’s innovative campaign into an experiential retail concept. Large LED screens were placed in both windows to allow the data captured and harnessed by the onsite digital team to be broadcast to Old Street’s commuter audience.

Our design team utilised minimal materials and natural textures along with simple but effective techniques to design an authentic Pop Up space which served both the retail and digital needs for the campaign. Vinyls were used in a strategic way to create different zones for each product category, whilst strategic propping such as suspended Edison Bulbs were introduced to soften the space.

FormRoom took inspiration from the Kaspersky brand colours to create a cohesive space that clearly marked the brands identity but in a subtle, artful approach true to the local area’s aesthetic.


October 17th, 2017 | Latest News | 0 Comments

The St David’s Partnership, owners of St David’s in Cardiff, one of the UK’s premier retail and leisure destinations, has welcomed Superdry’s newly refurbished store following completion of works on an enhanced shop fit, design and layout.

The British owned clothing brand, famed for combining American design with Japanese style graphics, has transformed the already popular location at St David’s to enhance the customer experience.  The entire store, including the shop frontage, has been renovated to reflect the brand’s latest concept.  This is the first Superdry owned store with a dedicated Sports entrance complete with signage, and stocks the full new Sport range. It follows a striking design, the second ever of its kind, with minimal internal walls and completely open entrances. The store design was carried out by an in-house team in conjunction with design agency SKK.

Speaking on behalf of the St David’s Partnership, a joint venture between Landsec and intu, Colin Flinn, Regional managing director – west, commented on the news: “We are very proud that Superdry has choosen  to develop within St David’s.  They follow in the footsteps of other leading brands investing here including YO! Sushi and TGI Friday’s who enhanced their St David’s sites earlier this year.  Superdry’s recent refit is a result of their popularity and success at St David’s, and I am confident customers will love their latest concept.”

A Superdry spokesperson added, “We are delighted to share Superdry’s new concept with our loyal customers at St David’s.  Providing the perfect in-store experience is key, and we believe this latest fit out will significantly enhance the customer journey.”

This follows recent news that designer underwear brand, Calvin Klein Underwear, launched their first standalone store in Wales at the centre this autumn.  Lingerie retailer, Bravissimio,  also opened a flagship store at St David’s earlier this year.

St David’s is anchored by Marks & Spencer, Debenhams and the largest John Lewis outside of London..  The centre is also home to 200 other shops and restaurants, with a particular focus on mixing national and international retailers, such as H&M, Primark, New Look and River Island, with premium brands and independents.  These include Hugo Boss, Radley, Vivienne Westwood and Jo Malone.  The dining offer at St David’s is equally impressive, with brands such as Jamie’s Italian, wagamama and Wahaca.

JLL and Cushman & Wakefield advised the St David’s Partnership.



October 16th, 2017 | Latest News | 0 Comments

Grosvenor Europe has announced that Nespresso, the market leader in premium portioned coffee, has launched a new concept store for the UK on Liverpool ONE’s Peter’s Lane.

Located adjacent to Michael Kors, The White Company and Beauty Bazaar Harvey Nichols, the 1,600 sq ft Nespresso is a unique immersive boutique and only their third globally, following trials in Cannes and New York.  The main focus of the concept is to celebrate coffee moments through experiential tastings and workshops with the brand’s team of experts.

The Liverpool ONE boutique hosts bespoke and interactive classes for customers, comparing the brand’s Grand Crus and Limited Edition releases, alongside demonstrations of Nespresso machines and accessories and how to master the art of coffee making.

Nespresso has a strong emphasis on sustainability and the store, designed by an in house team, features tabletops made of used coffee grounds from the Nespresso factory in Switzerland, and wood sourced from Nespresso reforestation programs on coffee farms. In addition, customers who are Nespresso Members can return their used capsules to be recycled.

Alison Clegg, Director, Asset Management, Grosvenor Europe, which manages Liverpool ONE, said: “We are delighted Nespresso chose Liverpool ONE to debut their new boutique concept, which further adds to our unique experiential offer, re-affirming our status as a leading retail and leisure destination for international brands.”

Francisco Nogueira, Nespresso UK & Ireland Managing Director, added: “It is a very exciting step for us to introduce our new boutique concept to the UK and Peter’s Lane at Liverpool ONE is the perfect setting to do so.  It is a stylish, modern location at the heart of the city and the premium brands alongside us add to a wonderful shopping experience.”

Nespresso joins Mercedes on Peter’s Lane, following the launch of their 3,000 sq ft pop-up last month.  The news also follows the recent announcement that Lunya, the family-owned Catalunyan restaurant bar and deli, is moving to a new location on the corner of College Lane and Hanover Street.

Metis Real Estate and Cushman and Wakefield acted for Liverpool ONE.  CBRE represented Nespresso.


Survey Finds 87 Percent Plan to Shop In Retail Stores this Holiday Season

October 13th, 2017 | Latest News | 0 Comments

Despite the increase in online shopping, 87 percent of people still intend to shop at retail stores this holiday season. This finding is part of a 2017 Holiday Store Shopping Report commissioned by Natural Insight, a leader in enterprise cloud and mobile applications for retail merchandising and workforce management. The full report delineates which demographics are most likely to shop in-store, as well as common stressors that prevent these holiday shoppers from making the trip.

“We know that holiday shopping can be stressful, but how can retailers reduce consumers’ anxiety and stress and enhance the in-store experience? That’s what we set out to determine,” said Stefan Midford, CEO of Natural Insight. “In our store report, we explain how to improve some of the most common stressors like large crowds and product availability, to keep customers coming back.”

The report surveyed more than 800 people aged 18 and older, randomly selected across the United States, and was conducted using Survey Monkey Audiences. Below are several key highlights:


  • 87 percent intend to shop in stores this holiday season. Women and men aged 45-59 years old are expected to be the chief demographics making the trips.
  • By early December, 93 percent of women will have completed the majority of their in-store holiday shopping, versus only 83 percent of men.
  • Only 12 percent of store shoppers expect to spend less than $100 in stores for the holiday season.
  • 60 percent of customers visit stores so that they can touch and see the products before making a buying decision.
  • 58 percent listed large crowds being the top reason why in-store shopping is stressful; not being able to find what they are looking for was named a close second.

“Retailers have an opportunity to make a real impact by understanding why customers shop in store over the holidays,” added Midford. “Some people want to get in and out as fast as possible, while others want to browse, get gift suggestions from employees, and enjoy the holiday decor and music. In general, we learned that the experience must be personalized to win loyal customers.”

To date, Natural Insight has collected in-store execution information on behalf of hundreds of brands in over 120,000 stores across North America and around the world. The company is quickly becoming the industry’s largest visual verification platform, with more than 1 million photos captured and verified monthly, and recently surpassed 36 million completed job assignments.

ASOS selects On the dot for same day delivery roll-out

October 12th, 2017 | Latest News | 0 Comments

New service provides customers with the ultimate delivery convenience

Online fashion retailer ASOS has partnered with delivery brand, On the dot, to introduce a same day delivery service for London customers, following a successful trial.

ASOS Instant will give customers access to super-fast delivery, with orders placed before 10AM from Sunday to Friday arriving the same day between 6PM-10PM.

The service is being rolled out initially across all 122 London postcodes, and is scheduled to be introduced to other UK cities over the coming months. Customers can select ASOS Instant delivery on checkout for a cost of £12.95 per parcel.

This new delivery option, powered by On the dot’s flexible technology, complements ASOS’s extensive range of fulfilment options already available to customers, such as click and collect and standard delivery.

Patrick Gallagher, CitySprint Group CEO, commented:  “This move from ASOS is a recognition of the huge role that convenient delivery plays in acquiring and retaining customers, who expect to be able to shop on their own terms. We are incredibly proud that On the dot’s market leading technology will allow one of the UK’s most innovative retailers to introduce a new element to their customer experience.”

Developed in 2015, On the dot is part of the CitySprint Group and is based on innovative new technology, created specifically to help retailers offer highly convenient deliveries at prices comparable to next day delivery.

On the dot combines unique, flexible technology with CitySprint’s vast UK footprint: a network of 3,500+ GPS and live tracking-enabled couriers that can reach 99% of the UK population from 41 service centres. On the dot provides complete visibility from store to floor via instant notifications to customers, and its open API means it can be easily integrated into retailers’ checkouts and EPOS, both online and in-store.

For more information on the On the dot service, visit

Award winning, awe-inspiring Austrian footwear designer showcases collection at YKK London Showroom

October 12th, 2017 | Latest News | 0 Comments

Carolin Holzuber exhibited her new A/W17 footwear collection (UN) COVER at the YKK London Showroom on the  7th August – 4th October. The Austrian designer creates visually challenging footwear, playing with the laws of physics, with the optical illusion a central part of the design. 

Combining culture and craft, the collections reflect an artistic interpretation of Holzhuber’s surrounding environments, paying homage to traditional methods of footwear construction, carefully selecting innovative materials to achieve her vision.  The (UN) COVER collection uses quality leathers and aluminum to reflect the tense political climate, specifically representing the policing of women’s bodies and the control that women face in regards to sexuality.

Designs are inspired by women’s clothes in burkas, alongside elements reminiscent of bare flesh through strategically placed straps and materials such as soft nappa, calf and patent leathers. Holzuber said “This collection evokes the common phrase ‘less is more’, a form of rebellion in modern feminism”.

Graduating with an MA in fashion footwear at the London College of Fashion, Holzhuber won an award from the Austrian governmental department of Art and Culture in 2014. Since then, she has been recognised for several others including the Deutsche Bank Award for Creative Enterprises, the International Talent Support and the Arts & Crafts Design Award. Holzuber has presented her collections for three seasons during Paris Fashion Week and has already collaborated with reputable names including Dutch fashion designer Iris Van Herpen for her SS17 collection ‘Between The Lines’.

VM and Experiential Retail are of growing importance in modern retail says Retail Design Expo steering panel

October 11th, 2017 | Latest News | 0 Comments

Retail Design Expo 2018 steering panel members, who advise on all aspects of this ever-growing show, gathered in London last week to discuss and provide their views on the key issues facing their businesses and the industry as a whole.


Some of the discussions that took place included changing consumer behaviour, the importance of experiential retail, and the growing significance of VM in modern retail. The panel also contributed with ideas for speakers and topics for the seminar programme of next year’s Retail Design Expo, taking place on 2nd -3rd May 2018.

“It was great to get feedback from our steering panel on this year’s event, plus their new ideas on how to move forward next year. It is rare that we have the time for such a long discussion with retailers, brands and trade associations in one place, and we’re looking forward to implementing some of their suggestions,” says event manager Sarah Adams.

“It’s always good to get such insightful comments, and especially when they come from a group so committed to making Retail Design Expo even better for both exhibitors and visitors alike. Their contribution is one of the key things behind Retail Design Expo being an event shaped by the industry, for the industry.”

The dates for Retail Design Expo 2018 are May 2nd & 3rd. For more information visit

SDEA ‘One call does it all’ re-launched to buyers and specifiers

October 10th, 2017 | Latest News | 0 Comments

The hugely popular SDEA service that links buyers and suppliers free of charge has now been re-launched to effectively promote this comprehensive sourcing facility.  Over 100 reputable manufacturers and suppliers, who between them offer literally thousands of retail display products and services, are ready to assist you locate your display requirements.

Whether sourcing a single unit or thousands of units, “One call does it all” will help you locate POS, POP, mannequins, digital, shopfittings, lighting, printing, visual merchandising and much, much more; it will link you directly to the suppliers that can best fulfil your specifications.  “One call does it all” is available by calling 01883 348911, emailing, or visiting

SDEA is the UK’s leading industry body – it provides excellent support for members and retailers alike and has 70 years’ experience within the industry.  SDEA is here to help and provides many services to the retailer including the SDEA retail display directory, website and InfoLine helpline.  SDEA offers companies within the industry an excellent package of sales leads, discounts, endorsements and assistance.

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