The DSS, the premier international strategy conference for digital signage and DooH professionals, has revealed its speaker line-up and agenda highlights. Presented by invidis consulting in collaboration with Integrated Systems Events, The DSS aims to convene industry perspectives on how businesses are adapting to rapid structural and technological change.

Marking its 20th anniversary, the two-day programme at the Hilton Munich Airport (20th – 21st May) will feature keynotes, panel discussions and expert-led sessions focused on strategic and technological shifts.

Framed around “NextGen Signage”, senior executives from across the global digital signage ecosystem will examine the key forces reshaping the global market, including economic pressures, industry consolidation, intensifying competition, commoditisation, and the accelerating impact of AI.

Speaker & agenda highlights for 2026 include:

• invidis Keynotes & 20th Anniversary Moments: kicking off The DSS is invidis Keynote ‘NextGen Signage’ by Florian Rotberg, Managing Director of invidis and Stefan Schieker, Senior Partner of invidis, setting the event agenda and providing a clear view of where the industry currently stands. This will be followed by a second keynote ‘20 Years of Digital Signage’ reflecting on the past two decades of defining moments in the industry as well as what the future entails. Plus, evening networking and celebrations at Airbräu. 

• Market Update: DACH, Americas, India and Europe are some of the territories addressed throughout the two days. Panel discussions include ‘The European Leaders Panel: Outgrowing Local Markets – The New European Way’ and  ‘DSF Forum: Tariffs, Turmoil, Takeovers: The Real Challenges Facing the Americas’, a panel including Tamara Bebb, CEO at Spectrio and Rick Mills, CEO at Creative Realities to examine forces such as tariffs and AI reshaping digital signage. Jonas Lagerqvist, Deputy CEO and CFO at Vertiseit and Erik Wolff, COO ICT at Econocom will also delve into the deals, tensions, and trade‑offs behind digital signage consolidation, and what it means for valuation, innovation, and the future shape of the ecosystem.

• Operating Systems & Cybersecurity: the era when digital signage systems could operate without serious cybersecurity consideration is over. The session ‘Cybersecurity in Digital Signage – Unpatched, Unsecured, Unprotected’ will confront the uncomfortable truths surrounding this topic. Other sessions include OS selection and update policy, governance, resilience and risk, plus how platform choices influence security posture and total cost of ownership. 
• AI Spotlight: taking a new format for 2026, the AI spotlight will invite speakers to the stage individually to address their specialised topic and how developments in generative, analytic and agentic AI are affecting this. Speakers include Rick Mills, CEO at Creative Realities, Andy W. Bohli CEO at Imacuklix AG/Cingerine AG, Mathieu Yerle CEO at Intuiface, Viktor Petersson CEO at Screenly and Ron Levac, Managing Partner at Global Technology Investments LLC. 
• Retail Media: sessions focus on experience and growth opportunities across sectors, including the role of retail media networks and intersection of signage, adtech, audiences, analytics and commercial models. Jan Schoenmakers, Managing Director at HASE & IGEL explores how AI is transforming in‑store data from fragmented and underused into a powerful driver of insight, accountability, and commercial growth for retailers and brands in his session ‘Predict, Target, Monetize: The New AI Retail Playbook’. 
• Green Signage: turning sustainability into a measurable operating discipline including energy efficiency, lifecycle optimisation and reporting. Jesco Dayen, Siemens AG and others will outline how green signage is moving from concept to commercial reality in the session ‘The New Relevance of Green Signage’. 
• Tech Dialogue: Comprising of 10 dedicated sessions, the Tech Dialogue track is designed for technologist specialists, with sessions focusing on critical technology conversations that are influencing the industry, such as ‘The AI Tech Stack’, ‘The Architectural Shift’ and ‘Standardisation vs Complexity’. 
• Industry Recognition: invidis Strategy Awards & launch of the invidis Yearbook.
  

The agenda and speaker line-up are now available on The DSS App, which can be downloaded from Google Play and the App Store. The app is the central place to browse sessions and speakers, bookmark favourites, and manage your personal schedule. It also allows attendees to request meetings during the summit and automatically add them to their agenda.

Florian Rotberg, Founder & Owner, invidis consulting GmbH, comments: “In our 20th year, The DSS returns to Munich with a programme that reflects where the market is heading into a new phase. The speaker line-up and agenda address the topics industry leaders are dealing with right now.”

Mike Blackman, Managing Director of Integrated Systems Events, concludes: “The DSS has always been a forum where decision-makers come together with leading speakers to navigate a rapidly changing landscape. We’re proud to partner with invidis again and look forward to welcoming the industry to Munich in May.”

Use A1 Retail’s exclusive code dss2026-a1retail to receive 30 percent off your ticket. Register here.

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Returning to the Hilton Munich Airport, Germany, on 20th – 21st May for its 20-year anniversary edition, The DSS is the leading strategy conference for digital signage, driving exchange between senior executives, technology leaders and the brands investing in the next wave of connected experiences. In 2026, The DSS, presented by Integrated Systems Events and invidis consulting GmbH, takes on an even more international scope, reflecting its position as a truly global platform for the industry.

To mark this anniversary, The DSS 2026 programme will look back at the breakthroughs that have shaped the industry over the past 20 years and look ahead to what will define the next decade of digital signage strategy.

From small beginnings to the global stage 

In 2006, invidis consulting set out to create a platform for sharing industry intelligence, learning from leaders and helping the market navigate change. The Munich Digital Signage Conference was born at the Systems IT trade fair with just 40 guests – but with enough proof that the appetite for practical strategy and real-world insight was there.

invidis also began bringing its established conference format to major AV trade shows and in 2008, it debuted at Integrated Systems Europe (ISE) under the name “DiSCO”. By 2009, the conference had progressed to a standalone event held at the International Congress Centre Messe Munchen (ICM), and, under the patronage of the OVAB Digital (Out-of-Home Video Advertising Bureau) was known as the OVAB Digital Signage Conference, Munich.

A year later, the conference moved to Munich Airport – its long-term home – then known as the Kempinski Airport Hotel, and by 2014, attendance had reached 350 industry representatives, reflecting the event’s growing influence and the market’s accelerating pace.

A major growth phase followed in 2015 as invidis and Integrated Systems Events formed a joint venture, with the event organisation acquiring a majority stake in the series, strengthening global reach and deepening the event’s connection with the wider ISE community.

“Reaching 20 years is a remarkable milestone for The Digital Signage Summit. What began as a small gathering of industry professionals has grown into the definitive platform for strategic insight, innovation, and collaboration, ” says Mike Blackman, Managing Director, Integrated Systems Events. “The DSS continues to connect the leaders shaping the future of digital signage worldwide, and this anniversary edition reflects both the evolution of the market and the opportunities ahead.”

The event connecting the digital signage industry 

The Digital Signage Summit series has expanded its reach by launching sister events – such as DSS MENA in Dubai in 2025 and DSS events at InfoComm shows in North and Latin America – reinforcing its role as a premier gathering for the global digital signage and DOOH industry. During the pandemic in 2020, the conference had to pivot to a virtual format, with ‘DSS The Show’ broadcast live for eight hours to more than 2,500 participants.

Today, The DSS attracts influential business leaders from around the world, alongside major brand names as headline sponsors. Reflecting where the market is heading, the programme includes a dedicated forum for CTOs and developers, making it a unique opportunity for technology providers to engage both commercial and technical stakeholders in one place.

“The DSS has always been about more than just digital signage. It’s about strategy, connection, and driving meaningful business outcomes, ” says Florian Rotberg, Founder & Owner of invidis consulting GmbH. “Looking back over two decades, it’s incredible to see how the industry has matured, and we’re excited to bring together the brightest minds and innovators to explore what the chapter of digital signage will hold.”

The DSS 2026 – The anniversary edition

This May, the event returns with a vibrant, insightful programme, cementing 20-years as the must-attend digital signage business event. This milestone edition will focus on NextGen Signage, centred around 9 conferencing themes: Managed Signage, Digital Signage in Retail and Beyond, Converged Communications, Operating Systems and Cyber Security, Green Signage, Future-Proofing Digital Signage, AI in Signage, The Future of CMS, and Retail Media.

Across two days of keynotes, panel discussions, and expert-led sessions, The DSS 2026 will offer critical insight on the transformative forces impacting the industry from global politics and artificial intelligence to climate change and market maturity which are reshaping the operational and strategic foundations.

The DSS Anniversary Keynote, “20 Years on Screen: The Stories, the Shifts, the Future” will offer a unique chance to reflect on the industry evolution and highlighting the pivotal moments, technologies, and market forces that have shaped 2 decades of digital signage innovation. It will also look ahead to the opportunities and challenges defining the next chapter of the sector, offering a forward-thinking perspective that sets the tone for this special 20th anniversary edition of the summit.

Networking and learning at The DSS roll straight into the evening at Airbräu, in what promises to be a standout occasion, complete with 20th‑birthday surprises and lively celebrations.

Join the decision-makers shaping digital signage projects worldwide. Reserve your space at The DSS to connect with qualified buyers and influencers, and secure senior-level meetings in a results-driven environment.

Use A1 Retail’s exclusive code dss2026-a1retail to receive 30 percent off your ticket. Register here.

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Marking its 20th anniversary, The Digital Signage Summit (The DSS) 2026, organised by invidis in a joint venture with Integrated Systems Events (ISE), will bring together the sector’s most senior leaders for a strategic examination of the forces reshaping digital signage and DOOH. Over two decades, the Summit has evolved into the industry’s principal platform for executive-level exchange, providing a neutral environment for high-level insight, peer dialogue, and long-term vision setting.

As the pre-eminent forum for the market’s most influential decision-makers, The DSS presents strategic perspectives from the world’s leading innovators and solution providers. By fostering cohesion across Retail Digital Signage, DOOH, and Retail Media, the Summit establishes shared priorities, guides capital allocation, and defines the sector’s next phase of sustainable growth.

Under the theme NextGen Signage, The DSS 2026 will bring together leaders to reimagine, rethink, reinvent, recalibrate, and reset digital signage in a time of transformation. This milestone edition will examine the strategic and technological forces reshaping the global market, from economic shifts and consolidation to new competitive pressures and the accelerating impact of AI, while redefining content workflows, operations, and the broader value chain. Attendees will hear the Anniversary Keynote, “20 Years on Screen: The Stories, the Shifts, the Future”, reflecting on the industry’s evolution and looking ahead to the next chapter, with evening networking and 20th‑birthday celebrations at Airbräu.

“Twenty years of DSS is the perfect moment to look back at the first two decades of digital signage and to do it in an entertaining way,” says Florian Rotberg, Founder & Owner of invidis consulting GmbH. “Our industry has grown from a niche built on CRT tubes to a business-critical ecosystem powered by LEDs, commoditized screens, and increasingly sophisticated software and service platforms. The old silos are gone, and the future is wide open – intelligent, connected, and AI driven. We’re excited to celebrate some of the best moments from 20 years of digital signage and to share our perspective on where the next five years will take us.”

Reflecting on the sector’s current trajectory, Stefan Schieker, Senior Partner of invidis consulting GmbH, adds: “Digital signage has matured. With easier tech and AI accelerating everything from content to analytics, we can finally focus on real value and future-ready business models. Despite global challenges, this moment is a turning point full of disruption, but even more full of opportunity.”

Mike Blackman, Managing Director of Integrated Systems Events, emphasises the Summit’s ongoing significance: “As we mark twenty years of Digital Signage Summit, the event remains the definitive forum for industry leaders to assess shifting priorities and emerging challenges in digital signage. This is where the industry’s most forward-thinking leaders converge, and where the next big ideas take shape.”

Don’t miss this opportunity to stay at the forefront of the digital signage revolution. Early bird tickets are available for a limited time. Accommodation options for one or two nights at the Hilton Munich Airport are also available.

Plus, use A1 Retail’s exclusive code dss2026-a1retail to receive 30 percent off your ticket. Register here.

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BrightSign’s latest innovations come to life at booth #4S-150 through interactive real-world demos featuring retail, QSR, transportation, and corporate use cases. Visitors can test new AI-powered object detection capabilities of BrightSign players, allowing them to pick up an object and see the content on the screen respond immediately. Booth activations will be powered by BrightSign’s reliable platform including bsn.Control, BrightSignOS™, brightAuthor connected, and its global partner ecosystem.

“In today’s immersive, personalised and visual world, the stakes have never been higher for powerful, secure, reliable, and intelligent digital signage,” said Steve Durkee, chief executive officer of BrightSign. “When supported by the right AI, managed services, and CMS partner ecosystems, digital signage unlocks incredible opportunity. Organisations can turn every visual touchpoint into an intelligent, dynamic driver of business, revenue, and experience in more ways than ever before.”

At ISE 2026, BrightSign will showcase:

• AI at the Edge: The demand for increasingly intelligent digital signage is rising as organisations face pressure to deliver exceptional customer experiences that adapt in real time, deliver measurable engagement, and support data-driven decision-making. BrightSign brings intelligence to digital signage with built-in Neural Processing Units (NPUs) that can run powerful AI applications directly on the player. Real-time motion, object and gaze detection, and audience measurement applications power interactive, personalised experiences that adapt to audience behaviour. By powering AI applications directly on the player, BrightSign gives users access to real-time, privacy-forward intelligence, and real-world responsiveness without impacting video and audio performance. Integration with trusted CMS and analytics partners means users can easily build AI-powered applications to run on BrightSign players.
• BrightSign Series 6: Series 6 – including the BrightSign XD6, HD6, and XS6 – represents the latest in digital signage media players, offering increased performance and flexibility while embodying the versatility and reliability synonymous with BrightSign. Industries need digital signage that supports strong performance, security, and reliability. Designed in response to this need, Series 6 offers smooth 4K and dual-4K playback, immersive graphics, integrated NPUs to run powerful AI applications, and secure BrightSignOS operation with purpose-built hardware engineered for uptime in demanding commercial environments. The series supports BrightSign’s 5-Year Warranty, adding another layer of confidence while protecting long-term investments.
• Bright Alliance: Visitors can explore Bright Alliance, including exclusive partnerships with leading CMS providers, product integrations, expanded experiences, and collaborative support options. 

In addition, Sharp (Booth #3E500) will showcase the new Sharp SDM Player with BrightSign Built-In System-on-a-Chip (SoC) solution. The all-in-one solution – available in Q2 of 2026 – combines the power of Sharp’s world-class professional Large Format Displays (LFD) with the high-performance, superior security, and CMS compatibility of BrightSign Built-In running BrightSignOS.

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Located in the centre of Manchester, the Arndale Centre is one of the largest indoor shopping centres in the UK. The centre features over 200 stores as well as numerous food outlets and leisure spaces for visitors to enjoy.

The project’s brief was to replace the previous screen with a new display that was high-impact, functional and efficient. The main requirements were to make the most of the existing structure, fit the building’s 34-metre convex curve, and ensure energy-saving performance and remote monitoring capabilities.

Absen worked closely with Ocean to create a customised cabinet solution designed to fit the Arndale Centre’s unique curvature requirements and seamlessly blend with the building aesthetic. As part of the process, Absen created a prototype set-up at its UK showroom to road-test the display cabinets and screen. The new screen needed to be lightweight to work with the existing steel support structure and had to be designed for maintenance access while fitting the exact convex curve. The Absen A0621 (Energy Saving version), was the perfect solution to meet these requirements.

The screen measures an impressive 17.92 m wide by 5.12 m high. A custom ‘cut panel’ feature ensures the screen fits the building’s curve. The solution also offers several important benefits, including a 30 percent + reduction in power consumption which helps lower operational costs, and intelligent monitoring for real-time data collection and management.

Ocean commented: “We selected Absen based on the company’s lightweight product design and its ability to create custom solutions for complex architectural requirements. The client feedback has been positive.”

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The Digital Signage Summit Europe (DSSE) has concluded with a record of almost 500 delegates following three-days of strategic insight and ground-breaking technologies at the Hilton Munich Airport, Germany. Organised by invidis in a joint venture with Integrated Systems Events (ISE), DSSE took place from 21^st – 23^rd May 2025, bringing together innovators and thought leaders to debut its new three-day format.

Florian Rotberg, conference chair and Managing Director of invidis consulting, reflected, “Over the past three days, DSSE 2025 has not only set a new benchmark for innovation and collaboration but has also highlighted the pressing challenges and future opportunities that our industry must address. From groundbreaking advancements in digital signage to meaningful conversations about sustainability and user engagement, this year’s summit has truly redefined what’s possible. I extend my heartfelt thanks to all our speakers, sponsors, and attendees for their invaluable contributions, which have made our first three-day summit an unforgettable, record-breaking success.”

Headline themes for DSS Europe included AI and Managed Services, with over 100 speakers setting the agenda across more than 60 impactful keynotes, presentations, panel discussions, and workshops. This year’s edition was presented in partnership with ChromeOS by Google as the headline sponsor, Lenovo as Premium Events Partner, M-Cube as Technology Partner, as well as support from several other notable brands.

Highlights of DSS Europe 2025

DSSE 2025 set a new benchmark for the industry providing insightful exploration of the evolving digital signage landscape, highlighting crucial themes such as cybersecurity, managed signage, and the integration of artificial intelligence (AI). The event began with the inaugural Digital Signage Technology Forum, where leaders from companies like Google ChromeOS, TeamViewer, and Kirchberg Capital discussed the rising importance of software, cybersecurity, AI, and advancements in player technologies.

Subsequent sessions delved into managed services, data-driven decision-making, sustainability, and responses to geopolitical challenges, featuring high-profile speakers such as Trison’s Alberto Cáceres, SignageOS’s Stan Richter, and Lenovo’s Johanny Payero. The summit concluded with a focus on AI’s transformative impact on digital signage and retail, including topics like AI-driven content creation, audience targeting, and data analytics.

A comprehensive timetable of networking events including network breakfasts and evening gatherings offered numerous invaluable opportunities to make new connections. A stand-out event was the invidis Strategy Awards 2025, hosted by invidis and Dave Haynes, publisher at Sixteen:Nine. These prestigious awards recognise exceptional individuals and organisations demonstrating strategic excellence across the industry.

The winners of the invidis Strategy Awards 2025 are:

Brightsign – Green Signage Award
Framen – Digital-out-of-Home Award
Instronic – Shared Spaces & Engaging Experiences Award
Nexmosphere – Innovation Award
Sharp – Business-Critical Excellence Award
SignageOS – Software & Platforms Award
Vertiseit – Industry Leadership Award
Wildstone Capital – Rising Star Award
Dave Haynes – Special Recognition Award

Dave Haynes reported on the digital signage industry for nearly 20 years through his blog Sixteen-Nine. Over this period, he was a prominent voice in the North American market alongside invidis. Invidis will now assume responsibility for the coverage previously provided by Sixteen-Nine, continuing the work established by Dave. The Special Recognition Award acknowledges the significant impact of Dave’s contributions and his distinctive voice within the digital signage industry.

Complementing the innovative conference programme and varied networking opportunities, over 20 leading brands featured in the Technology Showcase, presenting cutting-edge solutions for digital signage and DOOH projects. This year’s exhibiting brands included DynaScan, Sony, iiyama, Signage OS, Samsung, Sharp NEC and many more.

Mike Blackman, Managing Director of Integrated Systems Events, concluded, “DSS Europe 2025 has once again demonstrated why it’s the must-attend event for digital signage visionaries. This year’s summit showcased not only the latest innovations and technologies but also the powerful impact of bringing the brightest minds together. With an incredible lineup of speakers, cutting-edge solutions, and high-energy networking, DSS Europe ignites ideas and sets the momentum for real breakthroughs in our industry. I can’t wait to see the innovations and partnerships that will emerge from this year’s event.”

To wrap up, DSS Europe delegates were the first to receive the ‘invidis Yearbook 2025’, regarded as a must-read for digital signage industry professionals. The yearbook is a pivotal resource for forward planning, with in-depth analysis of the latest market trends and rankings, to help shape business strategy for the next 12 months.

The next major event for digital signage professionals is ISE 2026. Taking place from 3 to 6 February 2026, at Fira de Barcelona, Gran Vía, it will bring together industry leaders, innovators, and enthusiasts for a unique opportunity to discover the latest advancements, connect with global experts, and influence the future of the industry.

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Enhanced networking powered by AI
New for 2025 the DSSE app, sponsored by Lenovo, is a major highlight of this year’s summit. The app features an advanced matchmaking engine that suggests meaningful connections between delegates, as well as between delegates and exhibitors, based on shared interests. Users can seamlessly schedule meetings or start conversations directly within the app. This upgrade makes networking more meaningful and less manual, significantly enriching the event experience.

To further enhance the networking experience DSSE will introduce the Matchmaking Lounge, also sponsored by Lenovo, which opens on Thursday 22nd and Friday 23rd May. This dedicated space facilitates meetings and professional interactions driven by the app’s intelligent matchmaking suggestions.

Innovative solutions and insights

M-Cube returns as Technology Partner for a second year supporting DSSE with digital signage touchpoints throughout the venue to guide delegates to the 24 exhibiting companies, daily keynotes and conference sessions. M-Cube will provide dynamic content scheduling with real-time updates to ensure key information, such as the agenda, session details, and lunch timings are always accessible, enhancing delegate’s experience with interactive and engaging displays.

Several exhibiting companies will present new sustainable signage solutions at the Green Signage Lounge, which is sponsored by Phillips Professional Display Systems. The lounge will feature various eco-friendly technologies from brands such as Broadsign, Dynascan, LED Studio, Nexmosphere, Sharp-NEC, Sony, and Visionect. Phillips Professional Display Systems representatives will be available to demonstrate the Tableaux Advanced Colour ePaper displays and EcoDesign Android SoC displays.

Phillips Professional Display Systems is also sponsoring the new Digital Signage Tech Forum, which takes place on Day 1 at DSS Europe. The Digital Signage Tech Forum is aimed at technical decision makers and will explore key topics such as connecting to corporate backend systems, cybersecurity, remote device management, and AI integration.

Hands-on insights at DSSE
This year’s Digital Signage Summit Europe will feature a ChromOS Masterclass titled “Google’s Innovation Engine: Fueling Next-Level Digital Signage with AI, ChromeOS & Unmatched Stability.” The session, held on 22 May, will highlight recent developments across Google’s technology stack, focusing on how AI, web-first delivery, and ChromeOS can support stability, efficiency, and control in digital signage environments.

The invidis Compass Workshop will introduce the updated web-based interface of the Compass platform, first launched at DSSE 2023. The tool provides structured, expert-verified comparisons of digital signage CMS solutions and now includes Use Case filtering to support project-specific selection. The session will conclude with a roundtable discussion, inviting input on how integration services, from hardware deployment to content management, should be reflected in future iterations of the tool. In addition, invidis will sponsor a Green Signage Workshop on 22nd May. The session offers an update on EU sustainability regulations, showcases upcoming eco-friendly product innovations, and introduces the invidis carbon footprint calculator. The workshop concludes with a roundtable discussion on current industry challenges, making it ideal for professionals seeking practical insights and peer exchange on green signage.

Power breakfasts to kick-start the day 

Women’s Breakfast: Sponsored by Lenovo, the Women’s Breakfast will be held on the morning of Friday, 23 May. This session aims to empower women in digital signage and includes a presentation and panel discussion, followed by networking over breakfast. Advance registration is required.

Regional Breakfasts: Sponsored by Phillips Professional Display Systems, Friday morning will also play host to two Regional Breakfasts: A French Market Breakfast in partnership with Club du Digital Media, and a DACH Market Breakfast powered by invidis Impact. Conducted in French and German respectively, both events require advance registration.

With more exhibitors, speakers, and events than ever before, DSSE 2025 reflects the rapid growth and rising influence of the digital signage industry. Attendees can expect a dynamic agenda filled with insightful workshops, power breakfasts, dedicated networking lounges, and evening gatherings.

To secure your space and for more information visit: https://digitalsignagesummit.org. A1 Retail readers can receive a 30 percent discount on the ticket price with code: DSSE25-MediaReader when registering.

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Digital Signage Summit Europe (DSSE) is the world’s leading digital signage conference, organised by Integrated Systems Events. As part of the event, M-Cube will create and manage digital signage touchpoints designed to enhance the visitor experience for the second year. These will feature:

• Full content creation, ensuring seamless alignment with DSS Europe 2025’s brand identity.
• Dynamic content scheduling, providing real-time updates and ensuring that key information such as the agenda, session details and lunch timings are displayed at the right moments.
• A content-led strategy optimising the use of digital screens to offer visitors an intuitive, enjoyable, and efficient navigation experience.

In addition to delivering the event’s digital wayfinding, M-Cube’s President, Manlio Romanelli, will contribute to the DSS Europe 2025 conference programme. Romanelli will participate in two key sessions: The Leading Integrators of the World – an annual highlight featuring major industry players – and Managing for Green Signage, focusing on sustainable practices in the digital signage industry.

“We’re pleased to support DSS Europe 2025 by sharing our experience in digital content strategies and participating in discussions about the industry’s direction,” said Manlio Romanelli, President of M-Cube. “We aim to help create a smooth and engaging experience for event attendees.”

Digital Signage Summit Europe 2025 takes place from 21^st – 23^rd May 2025 in Munich, Germany, and is expected to attract leading professionals from across the global digital signage ecosystem.

To secure your space and for more information visit: https://digitalsignagesummit.org. A1 Retail readers can receive a 30 percent discount on the ticket price with code: DSSE25-MediaReader when registering.

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What makes DSSE stand out, and why is it such an important event for the industry?

Digital Signage Summit Europe (DSSE), organised by invidis and ISE, is unique because it’s purpose-built for strategic exchange. While many events in our space focus on product launches and visual spectacle, this conference is built around deep industry insight, personal connection, and meaningful conversation. It brings together decision-makers, innovators, and thought leaders under one roof in a focused environment where discussions can evolve in real time.

This year, our focus on managed services and AI responds directly to where the market is heading – and these aren’t just trends, they’re structural shifts, and we’re giving them the platform they need.

How will this year’s sessions shape the experience for attendees?

We’ve curated a programme that reflects the industry’s most pressing questions: how to operate digital signage at scale, how to create smarter content, and how to adapt to rapid technological change. For the first time, we’re featuring three major keynotes, each designed to anchor a different pillar of the event; Cybersecurity, Managed Signage, and AI.

Day 1 kicks off the new Digital Signage Tech Forum with a keynote that sets the stage by highlighting the increasing role of software and, as a result, cybersecurity, in shaping the future of the digital signage industry. On Day 2, our keynote will deliver an in-depth overview of the global digital signage market, highlighting key trends, challenges, and insights shaping the industry. A special focus will be placed on this year’s Summit theme: Managed Signage. Our third keynote, on the final day, will tackle the intersection of AI and digital signage – what’s coming next, and how businesses can start preparing now.

Across all sessions, we’re offering a mix of formats, such as keynotes, panels, deep dives, and informal meetups, so that attendees can engage in ways that suit their learning style and interests. It’s a dynamic agenda built for active participation.

Why was it important to expand the event from two to three days?

The decision came down to two things: demand and depth. The digital signage landscape is now a critical part of communication, commerce, and customer experience across industries. That growth means there’s simply more to discuss.

Let’s dive into managed signage. What does it involve, and why is it such a big focus this year?

Managed signage is a natural evolution of how organisations are thinking about digital infrastructure. In essence, it means applying the managed services model – so familiar in IT – to the world of digital signage. Instead of businesses needing to cobble together their own networks, content platforms, and support models, managed signage offers an end-to-end solution.

This includes not only the installation of displays and software but also ongoing management through centralised network operations centres, remote device control, content scheduling, troubleshooting, and even financing and leasing arrangements. For many businesses, especially those scaling across multiple locations or markets, this model reduces friction. It creates predictability, reduces downtime, and shifts digital signage from a CAPEX-heavy burden to a streamlined, operational solution.

At DSS Europe, we’ll be exploring how this approach is reshaping the market, who the key players are, and what it takes to successfully implement a managed signage strategy.

AI is another major theme. How do you see it transforming the industry, and what conversations will be happening around it at the show?

AI is already influencing digital signage in fundamental ways, but we’re only scratching the surface of its potential. On a basic level, AI is helping us create more adaptive, personalised, and effective content. By analysing data from sensors, cameras, or customer interactions, signage can now respond to context – displaying different messages depending on who’s watching, where they are, and what’s happening in the environment.

But it goes much deeper. AI is also helping us rethink the back-end of signage systems, from predictive maintenance for hardware to smart scheduling of content and performance analytics that inform future campaigns. At DSS Europe, we’ll be unpacking these innovations through real-world use cases, live demonstrations, and panel discussions that ask hard questions.

We also want to dig into the ethical and operational implications. What does data privacy look like in a world of AI-enhanced signage? How do we ensure transparency? What are the boundaries of automation in public spaces? These are questions that need thoughtful answers, and this conference is the place to explore them.

Besides managed signage and AI, what other key topics will be explored at the 2025 event?

The agenda is broad but carefully structured. We’ll be addressing advancements in display technology, system architecture, and software integrations. Another major theme is UX and UI design. How do we create signage that’s not just eye-catching, but intuitive and genuinely helpful?

Data analytics will also feature prominently. As signage becomes smarter, the ability to collect, interpret, and act on data is becoming a competitive differentiator. We’ll look at how to turn raw metrics into meaningful strategy.

In addition, we’re paying close attention to sectors like retail, transportation, education, and smart cities, where digital signage is playing an increasingly vital role. It’s no longer just about screens on walls – it’s about the connective tissue of modern environments.

How can attendees make the most of their time at DSS Europe 2025?

My advice: arrive with a plan but stay open to discovery. Start by exploring the DSS Europe schedule and selecting the sessions and keynotes that align with your goals. You can even create your own personalised agenda directly on the event website. At the same time, make space for networking and walk the floor, connect with peers, and embrace spontaneous conversations over coffee or at evening events. Often, the most valuable insights come from the unexpected.

This year we’re excited to be launching our brand-new app, designed to enhance the attendee experience from the moment you register. The app is powered by AI and matches attendee profiles with topics, sponsors, and with other attendees. This matchmaking tool will help you connect with the right people. You’ll also be able to browse attendee profiles, see who’s coming, and even schedule appointments in advance, so your time at the event is as productive and focused as possible. In addition, the app acts as your personal event companion, offering a full overview of the agenda, speaker line-up, venue map, and real-time updates. Our goal with the app is to help you make the most out of your time at DSS Europe. The app will be available to download at the end of April for iOS and Android.

Finally, what should attendees expect overall from this year’s event?

This is a new era for DSS Europe. The 2025 edition marks our most ambitious programme to date. With senior leaders attending from across the globe, the event promises a truly international perspective.

The atmosphere will be both high-energy and intimate with three days of structured content alongside plenty of room for informal connection. We’ll host over 100 speakers, deliver more than 40 sessions, and offer a platform for product demonstrations, emerging tech, and thought leadership.

We’ll also be presenting the invidis Strategy Awards, celebrating innovation and impact across the industry, and launching the invidis Yearbook 2025 – a definitive guide to the current state of digital signage.

To secure your space and for more information visit: https://digitalsignagesummit.org. A1 Retail readers can receive a 30 percent discount on the ticket price with code: DSSE25-MediaReader when registering.

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