Partnership spans the UK, Sweden, Prague and the Netherlands, combining a flagship fan experience with a multi-market marketing campaign for one of the year’s biggest film releases

Westfield Rise, the in-house retail media agency of Unibail-Rodamco-Westfield (URW), has partnered with Lionsgate to launch The Hunger Games: The Capitol Experience, an exclusive immersive activation at Westfield London. Running from 30th October to 23rd November, the free ticketed experience will give fans the chance to step into the world of Panem ahead of the release of one of the year’s most anticipated films.

Located in The Atrium at Westfield London, the experience will feature a spectacular Cornucopia installation, interactive moments inspired by the film, exclusive collectibles and a world-exclusive film clip available only to visitors attending the activation.

The activation forms part of Lionsgate’s wider campaign for The Hunger Games: Sunrise on the Reaping, which the studio has described as its largest above-the-line campaign of 2026, spanning TV, VOD, outdoor, social, digital, radio, PR, influencer and brand partnership activity.

For Lionsgate, the partnership goes beyond hosting an activation in a high-profile location. Through Westfield Rise, the studio is combining a live fan experience with a broader marketing campaign designed to build awareness, drive engagement and generate conversation around the film.

Westfield will support the campaign through its owned marketing channels, including social media, CRM, digital platforms, editorial content, in-centre media and ticketing communications, helping audiences discover and engage with the experience before and throughout its run.

While The Capitol Experience will be exclusive to Westfield London, the partnership also extends across URW’s Northern European portfolio. Supporting activity at Westfield Täby Centrum and Westfield Mall of the Netherlands will help amplify the campaign through local marketing, social content and customer communications, building anticipation for the film in the lead-up to release.

Together, Westfield London, Westfield Täby Centrum and Westfield Mall of the Netherlands attract nearly 55 million annual visits, giving the wider campaign significant reach across Northern Europe. Additional campaign activity will also take place at Westfield Chodov in Prague.

Mel Lalou, Director of Westfield Rise, Northern Europe, said: “The Hunger Games is one of the world’s most recognisable entertainment franchises, with a fanbase that actively wants to engage with the story beyond the screen. Westfield London provides the stage for a standout fan experience, while activity across our destinations in Sweden and the Netherlands helps build excitement for the film across Northern Europe.”

For Westfield Rise, it’s a strong example of how we help brands extend campaigns beyond a single activation through the reach of our destinations and marketing channels.”

Westfield Rise offered the ideal combination of destination scale, creativity and marketing reach. Together, we’re creating an experience that fans will want to visit, share and talk about while building excitement for the film across key markets in Northern Europe.”

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The new Holborn Megastore, located at 1 Thavies Inn, Holborn Circus, offers more than 10,000 sq ft of retail space and over 1,500 wedding dresses, available to browse, try on and take home the same day. Together with Royal Victoria Dock, which opened on 18 September, wed2b’s two London Megastores will offer more than 20,000 sq ft of retail space and over 3,000 wedding dresses across the capital.

The expansion follows a remarkable opening period at Royal Victoria Dock, providing encouraging early evidence of customer demand for wed2b’s investment in larger, technology-enabled bridal shopping environments. During its first six complete trading weeks, Royal Victoria Dock generated 6.6 times the average sales of stores across the rest of wed2b’s European network, while attracting 7.2 times the average store footfall.

The new flagship also significantly outperformed the retailer’s highest-performing established stores. Over the same six-week period, Royal Victoria Dock generated 144% more sales than Milton Keynes, the next highest-performing store in the network. Compared with wed2b’s former Baker Street location, Royal Victoria Dock achieved 232 percent higher sales during its first 44 days of trading than Baker Street recorded during the equivalent period in 2025.

The flagship’s opening period has established new company records for single-day and weekly sales, an encouraging result during a traditionally quieter period for bridal retail.

While these early results reflect a substantially larger store format and the activity surrounding its launch, they demonstrate strong initial customer interest in wed2b’s evolving retail proposition.

The opening of Holborn marks the next stage in wed2b’s development of its Megastore concept, which combines the retailer’s established no-appointment, take-home-today model with greater choice, dedicated customer spaces and technology designed to enhance the bridal shopping experience. The investment comes at a time when retailers across the UK are under increasing pressure to demonstrate the commercial value of their physical stores.

For wed2b, the strategy is about building on the strengths of its existing European network while exploring how larger, technology-enabled environments can create new opportunities for growth.

Todd Cassidy, Co-Founder and Managing Director of wed2b, said: “When we opened Royal Victoria Dock in September, we believed there was an exciting opportunity to take our retail model to another level. The response has been exceptional, with the store setting new company sales records during its opening weeks. But this isn’t simply about opening bigger shops. We’ve built wed2b around making wedding dress shopping easier, more transparent and more enjoyable, without losing any of the emotion that makes finding your dress so special. Our Megastores build on that same model, combining greater choice and immediate availability with personal service and technology that helps brides explore different styles and find what suits them Holborn represents another significant investment in physical retail, and we’re excited to continue developing the concept alongside our established stores across Europe.”

The Holborn Megastore combines the expertise of wed2b’s Bridal Experts with new digital experiences designed to make discovering the perfect dress more intuitive, engaging and enjoyable. Central to this is the installation of two AI-powered virtual try-on screens, replicating the technology introduced at Royal Victoria Dock in September. The screens have proved exceptionally popular at the first Megastore, where they are in near-constant use by brides exploring different styles and silhouettes. More than simply an entertaining experience, the technology provides a practical way for brides to preview wedding dresses from the store’s live stock selection, experiment with silhouettes they might not otherwise have considered and identify styles they would like to try on. The popularity of the experience at Royal Victoria Dock has reinforced wed2b’s belief that digital innovation can complement, rather than replace, the traditional fitting-room experience.

Brides visiting Holborn will be able to use the same technology alongside expert advice from wed2b’s Bridal Experts, before trying on their preferred dresses in person.

The store offers more than 1,500 gowns in sizes UK 6–30, with wedding dresses priced from £599 to £1,199. No appointment is required, and brides can take their chosen dress home on the day.

The importance of the physical shopping experience is also reflected in wed2b’s 2026 Bridal Report, which surveyed 11,437 brides across five European countries. The research found that 53 percent of brides purchased their wedding dress after visiting just one bridal boutique, highlighting the importance of the in-store experience in helping brides make confident purchasing decisions. The Megastore concept seeks to combine this personal connection with greater choice and technology that supports, rather than replaces, expert bridal advice.

The latest opening follows wed2b’s recent recognition at the Retail Week Awards 2027, where its Royal Victoria Dock Megastore has been shortlisted as a finalist in the Best New Large Store of the Year category. The shortlist places wed2b alongside some of the UK’s most established retail brands. The award recognises innovation and excellence in physical retail, providing further recognition of wed2b’s investment in developing its next generation of stores.

Image credit: Daniel Lynch.

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The store marks Lindt’s 32^nd UK Chocolate Shop after its Glasgow opening on 13^th November, and the expansion of the Swiss chocolatier’s London footprint. The city’s five Lindt Chocolate Shops include the Flagship Piccadilly store, Richmond, Westfield Stratford, Wembley, and soon Westfield White City.

Following the opening of Lindt’s Chocolate Shop in Westfield Stratford early this year in March, the new boutique Lindt store will captivate chocolate lovers with its irresistibly unique experiences. Visitors to the 1,614 sqft store will be enchanted by indulgent offerings and exclusive features, including:

• Lindt’s iconic Pick & Mix selection: over 30 different chocolate varieties, from new limited-edition seasonal favourites like Cinnamon Roll to exclusive flavours like Popcorn, Cherry Blossom, Marc Champenois, Stracciatella, Giandujotto and more you can only find in store!
• Lindt’s Chocolate Bar experience: freshly made in store with the finest Lindt chocolate to create indulgent Lindt CREMA GELATA ice cream, premium crafted hot chocolate specialities, and refreshing shakes.
• Exclusive gifts and personalisation: discover a curated range of gifts perfect to treat a loved one. For that extra special touch, custom gift tags and bespoke ribbons are available from Lindt’s expert gifting team.
• MyLindt Rewards: become a member for free to enjoy rewards and special offers in store and online, including a welcome perk of 10% off your first purchase.

With the festive season fast approaching, explore the brand’s Christmas range in store. Whether you’re looking for the perfect LINDOR Gift Box to bring to your festive gathering, an iconic Lindt TEDDY in your stocking (now available in an exclusive TEDDY Ski edition in store), or a taste of the limited-edition LINDOR Shortbread after its sell-out launch last year, there’s something for every chocolate lover on your list.

Plus, countdown to Christmas with this year’s advent calendars, including the customisable Pick & Mix calendar to fill with exciting discoveries like the brand-new LINDOR Cinnamon Roll, exclusively available in Lindt stores and at Lindt.co.uk.

To celebrate the brand-new opening, a host of LINDOR delights will be handed out to visitors as well as goodie bags for the first 250 customers who make a minimum purchase of £15, filled with delicious Lindt treats to enjoy.

Faythe King, Retail, D2C and eCommerce Director commented: “We’re thrilled to be opening our 32^nd UK Chocolate Shop at Westfield White City. As a key catchment for us and our fifth London store, we’re excited to welcome new shoppers and bring the indulgent taste of Lindt to even more of the city. Stop by this festive season to discover more than 30 different Pick & Mix flavours and our fresh Chocolate Bar alongside our limited-edition Christmas range.”

Lindt’s new Chocolate Shop in Westfield White City will be open from 10:00 on Friday 20^th November 2026.

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The LEGO Group has opened the doors to its 24th store in the UK. Located in Lakeside shopping centre, the new 217 sqm LEGO Store is already delighting fans of all ages, as they gathered excitedly this morning to catch the official opening.

William Johnson, age 9 from Essex, cut the ribbon and then shoppers were treated to impressive builds and exclusive opening offers. The first visitors to the new store also enjoyed LEGO product favourites such as LEGO City, LEGO Friends and LEGO Ninjago, plus LEGO Retail exclusives such as the LEGO Play Station™, LEGO Ideas Downton Abbey and the LEGO Star Wars™ Executor Super Star Destroyer™

Open seven days a week from 5th November, the new LEGO Store features a range of experiences including:

• Immersive experiences – including Pick a Brick Wall and Build a Minifigure Tower.

• Exclusive products – the LEGO Store Lakeside will be home to the largest range of LEGO products, including many exclusive sets such as the LEGO Ideas The X-Files set and the LEGO Icons Dragon Ball: Shenron & Goku set 

• Rewarding offers – guests at the new store will also have the opportunity to collect LEGO Insiders loyalty programme points which can be used for discounts on future purchases or exclusive member offers.

Amy Pearson, Senior Marketing Director, LEGO Retail at the LEGO Group, said: “When we plan a new store location, we look for places where LEGO play can become ingrained in everyday moments – whether that is a family day out, a special celebration or a quick visit that sparks curiosity and excitement. Lakeside felt like a natural fit, and we’re excited to become part of a destination where people already come together to shop, spend time and make memories.”

Nancy Foster, Centre Director at Lakeside Shopping Centre, commented: “The arrival of the LEGO Store is a brilliant addition to Lakeside’s growing mix of leading retail brands. As one of the world’s most loved brands, the LEGO Group brings something truly special for families, collectors and builders of every age to enjoy together. More than a store, this immersive new space provides another exciting reason to visit Lakeside, reflecting our continued focus on creating a destination where people come together to shop, explore and enjoy experiences beyond shopping.”

This new store is the 24th LEGO Store in the UK and brings with it the creation of 24 new jobs within the local community.

Photo credits: Lia Toby/Assignments/Press Association.

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Some 55 percent expect to cut back on gifts, while 53 percent anticipate reducing spending on food and drinks.

Shoppers are also looking to make their rewards work harder. More than two-thirds (68 percent) plan to spend retailer loyalty card points this Christmas.

Alastair Lockhart, Insight Director at Savvy, commented: “Rising energy prices are biting into shopper’s disposable incomes as we head into the crucial Christmas trading period. Consumers are determined to make the most of the festive season, but they’re becoming increasingly strategic about how and when they spend. From hunting out the best deals and cashing in loyalty points to carefully timing purchases, shoppers are pulling every lever they can to make their Christmas budgets stretch further.

AI is also becoming part of Christmas planning, particularly among shoppers aged under 45. For retailers and brands, this adds another dimension in how they help shoppers find gifts, explore ideas and make purchasing decisions.”

Earlier shopping and waiting for deals

Spreading the cost emerges as a priority, with nearly two-thirds (64 percent) of shoppers expecting to start buying Christmas presents earlier this year for that reason.

Promotions are also shaping shopping plans. Some 51 percent expect to do more of their Christmas shopping on Black Friday than last year, while 41 percent say they tend to delay buying presents until the final weeks because they expect sales to begin before Christmas.

AI and social media shape Christmas planning

More than a third of shoppers (36 percent) expect to use AI to help plan their Christmas shopping and celebrations, rising to 55 percent among those aged 18–44.

Social media is another important source of festive inspiration. 46 percent say it is the best place to get ideas for Christmas, increasing to 68 percent among shoppers aged 18–44.

The findings clearly highlight the growing importance of digital discovery among younger shoppers.

Image courtesy of Unsplash. Photo credit: Michele Purin.

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Spanning 1,320 sq ft, the store will be the second Charles Tyrwhitt location in the UK to open without a traditional till point, reflecting the brand’s continued investment in a mobile-first approach to retail. By moving away from a fixed checkout, team members will be able to engage with customers across the shop floor, using technology to support assisted selling and complete transactions while maintaining the sales conversation through to payment. The approach places meaningful customer engagement and product discovery at the heart of the experience, creating a more seamless and personalised shopping journey.

To celebrate the opening, customers can look forward to complimentary drinks, including bubbles and Tyrwhitt Pilsner beer. The first 20 customers to make a purchase will receive a gift, while an in-store golf ball activation will give shoppers the chance to win prizes.

Founded in 1986 by Nick Wheeler OBE while studying at the University of Bristol, Charles Tyrwhitt began as a mail-order shirt business with the ambition of making a proper shirt that didn’t cost the earth. Four decades later, the brand has grown into an international menswear retailer with more than 100 stores across cities including London, Paris, New York, Chicago, Dubai and Mumbai.

The new store reflects Charles Tyrwhitt’s continued investment in physical retail, combining its heritage in quality menswear with a modern, customer-focused shopping experience.

The new Charles Tyrwhitt store will open on Saturday 7th November at 44 The Maltings, St Albans, AL1 3HL.

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Asda has launched its 2026 Christmas campaign that swaps traditional Christmas storytelling for a high-energy celebration of the moments customers are shopping for throughout the season.

Created by Lucky Generals and directed by Finn Keenan, the campaign is built around the message “All of Christmas at Asda Price. BOOM!” and aims to show customers they don’t need to cut back on Christmas joy, just the cost.

Asda’s creative takes a different approach, centring on five key Christmas missions: hosting, decorating, gifting, grocery home shopping and gathering around the dinner table. Through a series of four 30-second films and a bonus edit for digital channels, picture-perfect festive scenes unexpectedly transform into larger-than-life celebrations, reflecting the excitement, anticipation and chaos that makes many Christmases so memorable. All with that Asda Boom moment.

Set to a remixed version of Martin Garrix’s, Animals, a high-energy dance anthem that breaks away from traditional festive soundtracks, each advert transitions from classic Christmas card moments, into bigger, louder, joy-filled celebrations that showcase the feeling you get when there’s more Christmas for everyone.

Launching across TV, social, out of home and digital channels, the campaign reinforces the supermarket’s position as a one-stop shop for Christmas, bringing together quality, range and value across food, drink, clothing, gifts and home.

The campaign is rooted in a simple customer truth: people don’t want less at Christmas, they simply want to spend less on it.

As consumer focus on value remains high during the festive season, Asda’s campaign demonstrates how customers can still enjoy all the food, gifts, decorations and celebrations they associate with Christmas while benefiting from the value the retailer is known for.

Alongside the advertising campaign, Asda is also bringing its message to life through a seven-week social competition, with seven families set to receive a £500 Asda voucher to help fund their Christmas celebrations.

Tom Hampson, Group Marketing Director at Asda, said: “We know Christmas is one of the most important times of the year for our customers. It’s about bringing people together, creating memories and enjoying the traditions and moments that make the season special.

At the same time, people are continuing to think carefully about how they spend their money. The reality is customers don’t want to do less at Christmas, they simply want to spend less on it. They still want the dinner, the gifts, the decorations and the celebrations that bring friends and family together.

With this campaign, we wanted to take a different approach to festive advertising by focusing on the moments customers are actively planning and shopping for throughout the season. By bringing those moments to life through our BOOM platform, we’re showing customers they can find everything they need for Christmas all under one roof, at Asda Price.”

Nathan Velayudhan, Strategy Director at Lucky Generals, said: “At Christmas, it’s easy to forget what really matters to customers – getting the whole Christmas shop sorted, at prices they can afford. We wanted to show how Asda’s combination of great prices, quality and choice makes that possible, and celebrate the rave-inducing feeling of pulling it all off. With a serious banger.”

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Santa’s Grotto, a giant snow globe, festive trail, live performances and community giving bring seasonal sparkle to Scotland’s largest outlet destination

Livingston Designer Outlet is preparing to welcome the festive season with a packed programme of family-friendly events, magical photo opportunities and community celebrations, giving visitors plenty of reasons to make a day of it this Christmas.

The celebrations begin with a spectacular Christmas Light Switch-On on Thursday 5th November from 5:30pm. Families are invited to enjoy a festive parade featuring more than 20 Christmas characters before Santa himself takes centre stage to switch on the lights and illuminate the destination for the season ahead.

Santa’s Grotto will return to Livingston Designer Outlet from Friday 27th November, offering little ones the chance to meet Father Christmas and share their wish lists. Tickets are £8.50, with further booking details to be shared via Livingston Designer Outlet’s website.

Visitors can also step inside the centre’s giant snow globe for an unforgettable festive photo. The immersive attraction offers groups the chance to capture a magical Christmas moment together, with personalised baubles available featuring their photograph in the snow globe.

There will be even more festive fun to discover with a Christmas trail around the outlet, created in partnership with Ravensburger and Lindt. Throughout December, families can follow the trail through the destination while enjoying a little seasonal adventure along the way.

Christmas at Livingston Designer Outlet will also bring a series of heart-warming live performances. Shoppers can enjoy the sounds of the Salvation Army brass band and Boys’ Brigade pipe band, alongside festive carols from pupils at Pinewood and Cedarwood Schools and a special performance from the Down’s Syndrome Scotland Choir.

The centre will once again support its local community through its Giving Tree initiative, in partnership with River Kids. Kicking off on Friday 27th November, shoppers will be able to choose a tag, purchase a gift and donate it to help ensure children and young people in the local area receive something special this Christmas.

Following Christmas Eve, a mischievous festive visitor will take over the Grotto. The Grinch will be on hand from 26th – 30th December, bringing plenty of cheeky fun for families looking to keep the celebrations going between Christmas and New Year.

Michelle Whitelaw, Centre Director at Livingston Designer Outlet, said: “Christmas is such a special time at Livingston Designer Outlet, and we are delighted to welcome families back for a season filled with festive fun, entertainment and magical moments. From the Christmas Light Switch-On and Santa’s Grotto to our Giving Tree and live community performances, we hope visitors will make wonderful memories with us this year.”

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Located within St David’s, one of the Welsh capital’s leading shopping destinations, The new store will span 17,000 sq ft across a single floor. The opening will bring the UNIQLO store experience to Wales for the first time, offering customers in Cardiff and beyond access to the brand’s signature LifeWear collections.

Recognised for LifeWear, UNIQLO’s philosophy of creating high-quality, functional and thoughtfully designed clothing to make everyday life better, the new Cardiff store will offer a comprehensive range of products for men, women, kids and babies, bringing the brands focus on quality, comfort and functionality to customers across Wales.

Alessandro Dudech, COO of UNIQLO UK said: “We are incredibly excited to take another important step in UNIQLO’s UK expansion with the opening of our first store in Wales, in Cardiff, in Autumn 2027. Cardiff is a vibrant city with a rich cultural heritage, and with an existing base of Welsh customers already shopping with us online, we are delighted to bring the UNIQLO experience closer to them and introduce LifeWear to even more customers across Wales.”

Clare Dutton, Portfolio Director at Landsec, said: “UNIQLO choosing St David’s for its first store in Wales is a significant signing. The brand’s high-quality fashion and unique in-store experience has broad generational appeal and will bring something new to Cardiff’s retail offer. Having built a strong relationship with UNIQLO across our wider portfolio, we’re pleased to be welcoming the brand to St David’s as it continues its UK expansion.

Uniqlo’s arrival builds on the investment we’re making in St David’s and our focus on bringing new brands and experiences to the centre. With footfall continuing to grow, we’re seeing strong momentum as we look to attract more leading brands to the destination.”

UNIQLO currently operates 26 stores across the UK, with Cardiff joining Bath, Brighton, Leeds and Canary Wharf as part of the brands continued expansion in 2027.

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Spring Fair, the UK’s leading home, gift and fashion retail trade show, is inviting international brands to discover new commercial opportunities in the UK market when the show returns to the NEC Birmingham from 7th – 10th February 2027.

Bringing together more than 40,000 visitors and 1,500+ exhibitors across gift, home, fashion, jewellery, beauty, licensing, outdoor living, food and drink and more, Spring Fair offers international businesses a direct route to UK retailers, distributors and buying teams. With buyers attending from 147 countries, it also provides a valuable meeting point for brands looking to expand their reach beyond their domestic markets.

The show’s international community continues to grow, with 20% more international brands and a 30 percent increase in new brands. For brands seeking new stockists, distribution partners or a platform for launching collections, the show offers the scale of a major retail buying event alongside the opportunity to build relationships face to face.

A gateway to the UK market

The UK is a significant retail opportunity. With £537 billion in total UK retail sales and a gifting market worth £19.2 billion in 2025, the scale of the opportunity for brands across the show’s core categories is immense.

Recent consumer spending data also points to continued demand across parts of non-grocery retail. The picture is not uniform across every category, however, making product differentiation, commercial pricing and a clear understanding of the buyer increasingly important.

For international brands, Spring Fair offers the chance to meet retailers actively sourcing new products, understand what UK buyers are looking for and assess how their ranges could fit the market. Its audience spans independent retailers, multiples, department stores, garden centres, boutiques, gift shops, museums and lifestyle businesses, giving exhibitors opportunities to explore routes to market across a broad range of retail channels.

86 percent of Spring Fair visitors hold purchasing power and 81 percent are placing or planning to place orders at the show. With 38 percent of products presented as exclusive launches, Spring Fair is designed to help buyers discover newness and help brands stand out in a competitive market.

International brands already on board

Spring Fair 2027 is building an international line-up across its product destinations. Confirmed international exhibitors include Italian lifestyle and gifting brand Legami, design-led gift brand Kikkerland, sustainable pet lifestyle brand Cafide, German home and lifestyle business GILDE, Dutch design brand Present Time, French jewellery brand Zag Bijoux, Spanish accessories brand Soruka, French premium home fragrance brand Estéban Paris Parfums, home and lifestyle brand Umbra, toy and lifestyle brands Micki and Trixie, Polish candle and home fragrance brand Ysti, and Belgian illustrated gift and lifestyle brand helen b.

Already working with UK retailers including John Lewis and Blue Diamond, Estéban Paris Parfums is looking to build on its established presence and develop new relationships with garden centres and other retail stockists at Spring Fair 2027.

Among the latest additions, Ysti will join The Gift Edit, offering UK retailers the opportunity to create their own private-label candle and fragrance collections, helping them develop distinctive, exclusive ranges for their customers. Exhibiting in Hall 4, helen b brings a playful and expressive approach to illustrated gifts and lifestyle products, featuring the distinctive designs of Ghent-based illustrator Helen Blanchaert.

Together, these brands illustrate the breadth of international product discovery at Spring Fair, from contemporary gifts and home accessories to fashion, jewellery, children’s products and design-led lifestyle ranges.

For new and established international exhibitors alike, the show provides a platform to present collections directly to buyers, gather market feedback, develop stockist relationships and introduce products to retailers who may not otherwise encounter their brands.

More than four days on the show floor

Spring Fair’s value for exhibitors extends beyond the opportunity to display products. A dedicated account manager, exhibitor marketing support, online brand profiles and targeted buyer outreach help businesses prepare for the show and make the most of their participation

Exhibitors can also benefit from the show’s wider programme of retail insight, trend discovery and buyer engagement, creating additional opportunities to connect with the people shaping retail decisions. New for 2027, The Gift Edit will showcase premium, trend-led and design-driven gifting, while The Design Edit, The Fashion Edit and The Conscious Fashion Edit provide further curated destinations for distinctive brands.

The NEC’s location is another advantage for international businesses. Birmingham Airport is one mile from the venue, connected by a free two-minute air-rail link, while Birmingham International railway station sits alongside the exhibition halls. With 140+ international air routes and 75% of the UK population within a three-hour drive of the NEC, the venue offers convenient access for both overseas exhibitors and domestic buyers.

Spring Fair also recognises that successful entry into a new market requires preparation. International brands are encouraged to arrive with a clear wholesale proposition, competitive UK price points, viable retailer margins, reliable stock availability and flexible opening orders where possible. Understanding UK product compliance, labelling, delivery terms and import costs is equally important when building confidence with prospective stockists.

Get ahead of 2027 with Spring Fair’s Fashion Webinar

To help brands prepare for the opportunities ahead, Spring Fair is hosting a Fashion Webinar for UK and international businesses on 5^th November at 14.00 GMT. The session will explore what is different about Spring Fair 2027, why February is a key moment to set brands up for success in the year ahead, and how exhibitors can stand out in a competitive market. It will also share practical advice on how brands can make the most of Spring Fair and Hyve’s extensive, high-quality retail audience before, during and after the show, helping them build visibility, connect with the right buyers and maximise the value of their participation. Register for the Fashion Webinar here: Spring Fair 2027 – Fashion Webinar.

Spring Fair 2027 takes place from 7th – 10th February 2027 at the NEC Birmingham, UK.

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