New eco-paint brand YesColours launches with innovative recyclable pouch packaging

55 Million litres of paint waste are generated each year in the UK and YesColours, the new feelgood eco-conscious paint brand for the new generation of DIYers, is officially launching 14th February with fully recyclable packaging that aims to cut consumer waste and stop tricky-to-recycle paint tins going to straight to landfill.

YesColours is tackling the UK waste paint issue head-on by introducing radical new packaging that aims to flip the industry on its head by removing the traditional paint tin in favour of a fully recyclable pouch.

Founded by John Stubbs and Creative Partner, Emma Bestley, they are on a mission to provide an alternative packaging solution, taking a nod from the beauty and cosmetic industry, that tackles both of these issues along with a number of other clever environmental benefits:

– 1 litre sizes so customers can more accurately order what they need
– Packaging that is more widely and easily recyclable than the standard paint tin.

YesColours’ paint pouch alone uses 16% less fossil fuel, generates 21% less greenhouse gas emissions and uses 26% less water throughout its production than traditional rigid packaging – giving consumers the opportunity to help protect the environment before they’ve even started painting.

The pouch can be placed in local store or supermarket recycling points – far better than leaving tins in sheds degrading over time and waiting to be taken to the tip where they’ll be landfilled or incinerated. As UK collection services improve kerb-side recycling, customers will be able to recycle in their homes as well.

Not only do they boast their paints are deeper, richer and more vibrant (due to 40-60% more pigment and innovative colourant technology) they have also been chosen for how colour can positively impact mental and physical health. YesColours paints are 0% added VOCs and are free from Azo-dyes and harmful surfactants found in some other decorative paints (APE and NPEs); which can harm marine life, the environment and potentially unborn babies.

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