Xiaomi returns to high street following strong year-on-year growth  

Reopening of Xiaomi Store in Westfield London to meet growing demand and facilitate offline sales 

Technology company, Xiaomi, reopened the doors of its flagship UK store in Westfield, Shepherd’s Bush over the weekend. With increased demand and rapid growth, the return of the Xiaomi Store is a demonstration of both Xiaomi’s confidence in physical retail and its UK customer base. The Xiaomi Store is an additional platform for Xiaomi Fans to enjoy Xiaomi technology and engage with the brands latest products.  

Xiaomi has had a very strong start to the year; in Q2 global smartphone sales grew 83%, giving Xiaomi a 17% market share and making it the second largest smartphone brand in the world1. This all comes on the back of a record Q1 performance in which revenue grew by 54.7%2 YoY despite the testing market conditions of the pandemic. In the same period, Xiaomi also increased smartphone shipments in the UK by a staggering 641%, making it the country’s fifth largest smartphone brand3. The brand’s notable success in the first quarter of 2021 demonstrates the robustness of its business model and the strong execution of its strategies, which will only be enhanced by the return of its physical presence on the UK Highstreet.  

The Xiaomi Stores play an important part in the brands global expansion strategy and last month the company celebrated the opening of its 1000th store, only five years on from opening its first. The reopening of the UK Xiaomi Store underlines the company’s ambition to build on its growth in the UK and establish itself as one of the country’s leading technology brands. 

Jay Frankenberger, Director, Mobile and Consumer Technology, Xiaomi UK commented: “The strong growth of smartphone shipments drove a continued expansion of our global user base. Besides the solid growth in our existing business lines, we are also continuing to explore new opportunities and broadening our business horizon. In March 2021, we unveiled our new branding identity and in July, our move to reopen physical stores in the UK is an ode to the ever-growing position of Xiaomi as a top smartphone provider in the UK. We want to create more spaces for our Xiaomi Fans to explore new products and the wider ecosystem.” 

Xiaomi’s much-loved smartphone series’ such as the Mi 11 and Redmi ranges are joined by the wider ecosystem of products including the Mi Electric Scooter range, wearables, and other home lifestyle products at the Westfield Xiaomi Store.  

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