Wren Kitchens Wins Project of the Year at the Real It Awards 2020

Wren Kitchens has been awarded the prestigious title of Project of the Year at this year’s Real IT Awards 2020.

The UK kitchen retailer beat strong competition to be crowned winner at the virtual awards that took place between the 13th and the 17th July 2020.

The award recognises technology projects that demonstrate delivering value to the customer, effective management, and delivery approaches.

Wren Kitchens has been awarded this accolade for their dual-screen 3D planning technology, which was implemented in their 93 showrooms nationwide.

The project allows customers to see live 3D visuals of their kitchens on their own dedicated display, whilst the kitchen designers use a 2D screen which allows for better accuracy, thus creating an engaging, interactive and unique experience for the customer.

The innovation means customers can be connected to their design and make instant decisions as they can see their kitchen being built live in 3D rather than waiting for a design to be complete before seeing it.

Customers can also interact with their 3D display using their own mouse to move around the room, change the wall and floor colours and even open doors and drawers that show their specifications.

Furthermore, the project was implemented with the support of Wren Kitchens IT graduate team members, as the company looks to support and nurture IT talent within the business.

Feedback from the Real IT Award judges stated:

“An innovative approach to kitchen planning has allowed customers to share the planning journey, improve conversion, and reduce planning appointment lengths. A fantastic innovation all-round.”

Craig Douglas, IT Director at Wren Kitchens commented:

“Our customers love designing their dream kitchen. Based on their feedback, we found that the most exciting part for customers is seeing their kitchen brought to life in stunning 3D. By introducing this technology in our showrooms, we are creating the ultimate user experience and allowing the customer to help in the creation of their dream kitchen.

With so many fantastic innovations being worked on throughout the business, it’s brilliant to see the team’s hard work being recognised within the industry by winning this award.”

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