World Oceans Day – tackling glitter litter

Bioglitter™, the eco glitter brand has announced several high street partnerships with UK retailers to help tackle plastic litter in our oceans, waterways and countryside.

The announcements come on the cusp of World Oceans Day (8th June), a global event aimed at raising awareness of the health and protection of the ocean.

Bioglitter™, made by Ronald Britton, is a new product developed to solve the issue of microplastic pollution caused by traditional plastic glitter. The product is based on plant material, cellulose and designed to naturally biodegrade in the environment.

Several high street retailers including Primark and Selfridges have now moved to using Bioglitter™, as part of a strategy to cut plastic waste in the environment.

Stephen Cotton, Commercial Director of the Bioglitter™ brand said: “It’s fantastic to be working with major retailers in helping to cut the glitter litter issue. We’ve got around 12 million tonnes of plastic entering the world’s ocean’s every year, and glitter plays a part in this, even if it is just a small part. Working with major brands helps us spread the message that consumers can choose an alternative to plastic glitter and help do their bit to protect the environment.

Bioglitter™, has picked up a host of industry awards since it was launched and received praise from major environmental royalty like Sir David Attenborough, as well as receiving worldwide press attention for the ground breaking work the brand is making.

Selfridges, which has committed to making 50% of their products better for people and the plant by 2020, is stocking Eco Glitter Fun biodegradable glitter sets, which use Bioglitter™, and is launching them instore on World Oceans Day.

Primark is also using Bioglitter™ in its new PS…Festival collection. The range includes nine products, with six different loose glitter options for £2 perfect for the festival season and the popular eye shadow palettes, Glitter Eyes, which offers 32 colour options for just £4.

Furthermore, from July 2019, all the glitter Primark buys for use in its own-brand cosmetics will be made from these eco-friendly alternatives.

Primark’s Group Product Director, Steve Lawton said: “We take our responsibility as a leading international retailer seriously and want to reduce our impact on the environment wherever we can by finding new ways to make and sell the products that our customers love. Introducing our first range of eco-friendly glitter is just one of the ways we’re doing that. It builds on the introduction of other products this year that are made with more environmentally-friendly materials, including our first range of jeans made with sustainable cotton sourced from the Primark Sustainable Cotton Programme and a set in our latest Alice Liveing x Primark workout collection, made from recycled polyester.”

For more information on Bioglitter™ and their products visit www.discoverbioglitter.com

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