White Rose on cloud dine with ProCook signing

Landsec has announced the opening of the UK kitchenware brand, ProCook, at White Rose Shopping Centre, Leeds, Yorkshire’s premier out of town, all-day retail and leisure destination. The new store is the second for ProCook in a top-performing retail and leisure destination, following the recent launch at Bluewater. ProCook is also the ninth brand to have joined White Rose or upsized at the centre in the last 12 months.

The 2,786 sq ft White Rose ProCook store stocks a wide range of cookware, tableware, and kitchen accessories, covering every kitchen item needed by the home cook. High quality pots and pans, knives, baking equipment, and accessories are available at the store in the centre’s North Mall.

Since launching over 25 years ago, selling cookware sets by direct mail in the UK, ProCook has grown into a market leading, multi-channel specialist with around 50 own-brand stores nationwide. Its mission is to supply the best quality cookware, diningware, and kitchenware at the best possible price.

Andy Kerr, Retail Director at ProCook, said: “White Rose is the perfect destination for us to open in as we expand across the UK. We believe in the continued benefit of physical retail as part of a multi-channel offer, and see huge opportunities in select retail-led destinations such as White Rose.”

Pablo Sueiras, Senior Portfolio Director at Landsec, commented: “Signing ProCook for their second store of this type in the UK is a great statement for White Rose; they are an exciting brand that will be hugely popular with our guests. Their arrival showcases Landsec’s ability to build cooperative relationships with brand partners, working with them to create opportunities to build their businesses in new locations. Considering the other deals completed in the last twelve months, White Rose has really shown its resilience through this difficult period, driven by the appeal of its evolving offer to the surrounding community and wider catchment.”

Time Retail Partners and JLL represent Landsec on the retail, while Pudney Shuttleworth and JLL advise on the F&B and leisure at White Rose.

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