Westfield’s combined physical/digital Meet Santa experience sells out in record time

This year, Westfield has created a magical, physical Meet Santa festive experience, where guests can share their personal visit virtually with friends and family anywhere in the world in real time, via a one-way private livestream.

Following the announcement of the new Meet Santa experience at Westfield London and Westfield Stratford City, which welcomes guests from the 9th of December, tickets sold out within 24 hours, with nearly half of guests (40%) opting into the brand new, first-of-its-kind livestream feature. The popularity of Westfield’s new, innovative take on the grotto experience that can be consumed by both physical and virtual audiences at the same time signals the appeal of hybrid digital and physical experiences this year.

Guests who have booked their Meet Santa slot will have the option to share a code with friends or family who are unable to join in person, which allows them to watch the magical, once-a-year moment happen virtually, via a private one-way live stream. They will be welcomed on arrival and led by an elf to Santa’s Lodge via the treetop walkway and snowy forest to greet the man of the moment. The lodge’s windows will magically come to life with personalised messages for the children that only Santa knows.

Harita Shah, Marketing Director UK and Creative, Media, Events, & Brand – Europe at Unibail-Rodamco-Westfield UK, commented: “Following on from the success of our ‘Santa Calls’ 2020 concept – a free virtual grotto experience, we decided to build on this personalisation element this year. Our How We Shop research reveals that 1 in 5 UK consumers want immersive digital experiences, whilst 89% of Londoners want instore technology and innovations, so developing the concept which allows family and friends to join via a private live stream was the perfect evolution for our ‘Meet Santa’ experience.”

The Meet Santa experience runs from the 9th to the 24th of December 2021 at Westfield London and Westfield Stratford City.

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