Westfield London welcomes affordable design-led lifestyle store MINISO

MINISO is a design-led lifestyle retail store, offering a full range of high-quality and innovative products including toys, tech, stationery, accessories, homeware, food, health and beauty – all for great value.

MINISO enjoys exclusive partnerships with many well-loved brands and proudly collaborates with a team of international designers from Japan, China, Korea, Sweden and Denmark.

This will be the brand’s ninth UK store and will open at Westfield London on Friday 1 July at 12pm, with a number of activities planned to mark the launch, including Taiko drummers, a surprise character appearance and gifts with purchase (worth over £25) for the first 200 customers. The 2,200 ft store will be located on Level 1, opposite the Apple Store.

Saad Usman, COO at MINISO UK, said: “We’re delighted to announce the launch of our Flagship store at Westfield London, White City. We believe that the opening of this store, our second in London, is the perfect place for us to continue our expansion in the UK.”

“At MINISO UK, we’re committed to getting the retail industry back on its feet, demonstrated not only by the investment into our fantastic new store, but also the creation of 10-15 new jobs in the local market.

With innovative and exciting products that are high-quality and great value, we look forward to welcoming customers of all ages through our doors on opening day and beyond.”

Katie Wyle, General Manager at Westfield London, said: “We’re thrilled to welcome MINISO to Westfield London this summer. We’re confident MINISO, which advocates a fashionable and relaxed lifestyle, will be a hit with our customers and we’re pleased to continue introducing such international brands to our offer.”

Founded by CEO Ye Guofo, MINISO takes pride in operating over 4300 stores in more than 90 countries and regions since 2013 including the US, UK, Canada, Australia, Spain, UAE, India, and Mexico.

MINISO’s motto is “Life is for Fun”.


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