Westfield London welcomed return of sustainable fashion brand we are. for its second sell-out event

Sustainable fashion brand we are. returned for another sold-out pop-up event at Westfield London

As part of a series of events this year, March saw the return of sustainable fashion brand we are. following its highly successful pop-up last Autumn at Westfield London. For three days (18th-20th March), the brand took over Westfield’s Atrium and welcomed thousands of style conscious shoppers engaging with the sustainable collections and style advisors.   

The free, sell-out event took over 720 square metres in space giving consumers the opportunity to upcycle their favourite garments. Shoppers of all ages were welcomed to give their clothing a new lease of life with on-the-spot alterations or to discover pre-loved items. Following previous successes of the pop-up concept, which has seen queues forming before its opening, Westfield London is set to host we are. on at least four further occasions this year.

Established by Matt Griffiths, we are. is on a mission to provide a new and exciting way to shop for pre-loved brands. Up to 113 billion litres of water and the equivalent of taking 500,000 cars off the road in carbon emissions, could be saved if each person committed to purchasing pre-loved clothes and bought just one item of secondhand clothing. we are. sell clothes by the kilo and host free upcycled clothing events, allowing shoppers to purchase big brands for pocket-friendly prices.

The we are. pop-up complements Westfield’s wider sustainable fashion initiatives and brands that aim to introduce and inspire shoppers on the various ways they can reduce waste and engage with green and environmentally friendly retail practices. 

Matt Griffiths, Founder of we are. said: “we are. is delighted to return to Westfield London following such a successful launch event in Autumn last year. It showed that so many consumers are keen to engage with our sustainable fashion initiatives and it’s brilliant that we can come back to Westfield to welcome new and previous visitors to our concept. We look forward to continuing our mission in 2022 of bringing second life fashion into consumers’ wardrobes and reshaping fashion for a sustainable future.”

Grace Charge, Head of Brand Experience and Partnerships – Europe at Unibail-Rodamco-Westfield (URW) said: “Consumers are becoming increasingly conscious about their clothing choices as circular fashion and sustainability lead the way. The success of last year’s we are. pop-up at Westfield London is testament to how many of our customers like to shop, whilst the concept complements the centre’s core fashion offer.

We’re proud to continue working with environmentally sound brands that align with our wider sustainable goals across the business.”

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