Unibail-Rodamco-Westfield (URW) is excited to announce a three-year extension to its long-term collaboration with Disney UK – tied to Westfield London and Westfield Stratford City until December 2024.
Westfield will continue to promote a best-in-class entertainment experience for consumers in parallel with promoting the slate of eagerly anticipated Disney blockbusters arriving on cinema screens this year. This includes; Marvel Studios’ Doctor Strange: Multiverse of Madness, Disney and Pixar’s Lightyear and 20th Century Studios’ Avatar 2.
The new agreement will see 360 integration into Westfield’s media and experiential inventory, including event sponsorship, branded experiences, and co-branded digital and static media, as well as print and digital amplification. By working collaboratively, Disney and Westfield will continue to promote industry leading customer experience and services to connect with the millions of visitors to Westfield London and Stratford City each year.
It will also see the continuation of the Disney branded family assets within both Westfield centres: Mickey Mouse Roadster Racer Playworlds and Winnie the Pooh Family Rooms.
Recent collaborations include; a standout, large format special wall, adorned with a bespoke Encanto creative at the entrance to Westfield London that celebrated the launch of the movie in the lead up to Christmas. At Westfield Stratford City, an impactful street art vinyl, designed by Oliver Switch, took over a retail unit to celebrate West Side Story. Leveraging Westfield’s extensive consumer touchpoints, music from West Side Story and Encanto’s record-breaking soundtrack were played through the shopping centre music systems to create an immersive audio experience.
Visitors can look forward to further interactive experiences over the coming months to celebrate the impending releases of Disney and Pixar’s Turning Red and Lightyear.
Grace Charge, Head of Brand Experience for UK and Europe at URW comments: “We’re delighted to continue our successful collaboration with the world’s most popular entertainment brand, which will support our shared goal to deliver new, world-class content and experiences to consumers. Our UK Westfield centres are leading entertainment destinations for the communities they serve and can offer brands unparalleled access to a huge range of audiences. We look forward to seeing how Disney bring to life some of their most iconic characters and films as they hit the movie screens in 2022.”
For more information on experiential activity at Westfield centres, visit: https://uk.westfield.com/london/commercialpartnerships