WESTFIELD AND BRITISH VOGUE TEAM UP TO LAUNCH ‘WEEKEND OF WELLNESS’ THIS JUNE

Westfield and British Vogue are delighted to announce they will be joining forces to create a ‘Weekend of Wellness’ at Westfield London and Westfield Stratford City in June. This will be the first set of wellness events that British Vogue has hosted, and will provide busy Londoners with an opportunity to slow down from the stresses and pressures of daily life, and prioritise the body and the mind.

Hosted over a series of two weekends in June, Westfield London (14th-16th) and Westfield Stratford City (28th-30th) the ‘Weekend of Wellness’ will give Londoners the chance to indulge in total relaxation, right in the heart of the city. Curated by British Vogue, an authority on all things beauty and wellness, the free events will be interactive and inclusive for all, and great for friends and family to enjoy. Beauty, food and fitness will be combined to educate on positive steps towards benefitting mental wellbeing through classes, workshops, unique products and treatments.

Bringing the wellness pages of British Vogue to life, key highlights of Westfield and British Vogue’s ‘Weekend of Wellness’ include:

  • The Wellness Bar – Enjoy the latest in delicious and nutritious foods to provide a healthy dose of energy including vegan burger pop-up F!lth Burger, brainchild of British Vogue contributor Rosemary Ferguson and celebrity chef Gizzi Erskine, gazpacho by Alvalle and KeVita kombucha drinks in a range of flavours.
  • British Vogue Wellness Concierge – members of the British Vogue team will be on hand for 10 minute one-to-ones to answer any wellness queries.
  • The Studio – There will be a timetable of free classes and sessions from industry leaders hosting wellness workshops and fitness classes, along with sessions for kids from Cosmic Kids Yoga.
  • The Anti-Pollution Pod – Take a detox from the city and breathe in the purest air with this unique installation. Award winning spa, Natura Bissé, will also be offering complimentary express treatments at Westfield London.
  • The KeVita Hub– Sample some of KeVita’s kombucha drinks which are pure and organic. They’ll also have industry experts to educate visitors on the health benefits of fermentation.
  • The Meditation Zone – Escape the busyness of everyday life with calm, an app which features meditation techniques for sleep and stress reduction. This zone offers customers the chance to take a breath and trial some of Calm’s most popular audio sessions including calming anxiety and managing stress.

Myf Ryan, CMO Europe and Group Director of Brand and Strategic Marketing for Unibail-Rodamco-Westfield, said:“Wellness as an industry has exploded in the last few years and is now a high priority for our visitors, which is why we’re thrilled to be partnering with Vogue to bring this exclusive opportunity to our customers. The immersive experiences within ‘Weekend of Wellness’ bring to life this year’s biggest health and wellness trends for our visitors at both Westfield London and Westfield Stratford City and show our commitment to creating spaces where people can come to enjoy a whole host of lifestyle activities under one roof, from a workout, to meditation, to a delicious healthy meal and more.”

Jessica Diner, Beauty and Lifestyle Director of British Vogue, added: “Continuing the British Vogue Beauty & Lifestyle department’s series of offline events, we are delighted to be partnering with Westfield to bring two Weekends of Wellness at both of their locations across the month of June. Wellness is such an important pillar of our editorial and digital focus that this is a brilliant opportunity to bring our ideas to life with experiential moments for all the family.”

Further partnerships and activity details to be announced.

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