Weird Fish partners with Next and Zalando to accelerate overseas expansion

UK lifestyle clothing brand Weird Fish is strengthening its overseas reach and year-on-year ecommerce success by launching new partnerships with online retail giants Next and Zalando.

Weird Fish will host its full range of womenswear and menswear across Next and Zalando’s ecommerce sites, allowing the brand to reach more than 53 million active customers globally across 93 countries. [1] The collaborations come following a record year of online sales for Weird Fish, with the brand taking £21m of total ecommerce revenue in 2021, compared to £12m in 2020.

Ben Mercier, Customer Director at Weird Fish commented: “In the constantly changing retail environment, it is our objective to identify new markets and opportunities for growth to continue driving our business forward. We see collaboration as fundamental to our overall success as a business. Partnering with highly established fashion retailers like Next and Zalando is a logical step in building our brand awareness into 2022 and beyond.”

The new open market partnerships consolidate Weird Fish’s existing online presence with ecommerce leaders Amazon, Ebay and OnBuy, as the brand drives forward its ambitious plan to expand internationally

In 2021, Weird Fish took an entire year’s online revenue in one month, with overall sales also exceeding £35.5m – a +71% uplift compared to 2020.

To reward customer loyalty and provide support in the face of rising living costs, the retailer has also recently announced it is freezing prices for its Spring/Summer trading period. By bucking the trend, Weird Fish is working to keep its products financially accessible and appealing while the fashion sector weathers the retail storm.

For more information about Weird Fish, visit

[1] Sources:

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