Weird Fish makes waves in the sustainability world with launch of new Tencel™ products

UK lifestyle clothing brand Weird Fish is continuing to build its ethical credentials by launching an array of new products made from sustainable Tencel™ fabric.

Tencel™ fabric is composed from wood pulp of fast-growing trees. As well as being biodegradable and responsibly processed, the fabric itself absorbs moisture more efficiently than cotton, helping keep skin cool and dry. With super-soft qualities, it is also hypoallergenic, breathable, flexible – and even retains colour vibrancy as it is less prone to fading.

The move towards sustainable fabrics has proven successful with Weird Fish’s customer base to date, with its most recently launched bamboo fabric collection becoming its best-selling range in May.

The new Tencel™ range is the latest launch in line with the brand’s ‘The Only Way Is Ethics’ sustainability policy, which has seen the introduction of a number of ethical initiatives over the past year. Together with increased use in sustainable fabrics, this includes the introduction of partnerships with green and ethical factories, and the roll-out of eco-friendly grass paper bags, packaging and labelling materials.

John Stockton, Managing Director at Weird Fish commented: “We are constantly looking for ways to become more sustainable as a brand. Following the success of our bamboo collection, the next logical step for us was to build upon our offering of fabrics that are not only sustainable in nature, but also look and feel good. Tencel™ aligns perfectly with our sustainability pledge, with its super soft and breathable nature – making it perfect for the warmer weather.”

Key pieces included within Weird Fish’s new Tencel™ range launch include the Iona Midi Skirt with a lightweight feeling and hem splits to allow for movement, and the Crosby Printed Shirt with a light, cotton-silk feel.

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