Webloyalty launches Bespoke Loyalty Programme with Funky Pigeon

  • Premium or market leading cash back and benefits/incentives
  • Increasing customer lifetime value
  • API integration offers unprecedented shopper intelligence

Webloyalty, the leading online savings programme, today announces the launch of My Funky Rewards, a personalised rewards programme for greetings card company FunkyPigeon.com.

The API driven customer engagement programme is a bespoke solution for FunkyPigeon.com which is part of the WH Smith group. Modelled on Webloyalty’s innovative private label solution, the rewards programme encourages loyal customer behaviour by incentivising shoppers to make repeat purchases and save money on their online shopping.

How it works:
Following a purchase at myfunkypigeon.com, customers are given the opportunity to join My Funky Rewards and claim their welcome reward of £6.87 which is credited into a funkypigeon.com pre-pay account/wallet. The welcome reward incentivises follow up purchases on FunkyPigeon.com.

All metrics for the second purchase are tracked via the API integration – Webloyalty’s unique technology – enabling Funky Pigeon to monitor purchases, average order value (AOV), frequency of purchase and customer lifetime value (LTV), offering unprecedented shopper insight.

Since the pilot phase, a third of My Funky Rewards members went on to make a second purchase within the first 6 weeks of membership. Of the members who redeemed their reward and went onto purchase more credit, an impressive 66% went onto make a third purchase, thus providing the perfect mechanism to maximise sales, increase life time value and brand loyalty from Funky Pigeon’s customer base.

Increased sign up rates have contributed genuine business value for Funky Pigeon, increasing revenue by 20% through this secondary revenue stream.

Ben Stirling, Managing Director at Webloyalty comments: “As our successful pilot scheme with Funky Pigeon shows, creating bespoke loyalty programmes such as My Funky Rewards, provides a powerful tool for retailers to drive repeat purchase, increase conversion rates and ensure unprecedented shopper intelligence. Increasing customer lifetime value is the holy grail for retailers and through our unique technology, we enable online retailers to deliver genuine business value through a secondary revenue stream, while delivering rewarding value to customers.”

Richard Pepper, Founder at Funky Pigeon adds: “Very excited to have launched our own loyalty programme that offers our customers such a high value, benefits-rich proposition, whilst continuing to generate significant incremental revenue for the business. Encouraging customers to make a repeat purchase within six weeks makes a huge impact on our profitability, and we see this happening with My Funky Rewards”.
For more information, please visit Webloyalty.co.uk or follow @WebloyaltyUK on Twitter.

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