embraces size diversity with new feature to help customers choose right size and fit is stepping up its commitment to embracing size diversity with the launch of a new feature that will help customers find the right size and fit by viewing over 80 Nike and adidas product lines on their choice of model.

The feature allows customers to see how the items fit in real life on female models of size 8, 14 or 18.

The brand is owned by The Very Group, the UK’s largest integrated online retailer and financial services provider, which also operates

Available on the website initially, with plans to launch on the mobile app before the end of this year, the feature supports the brand’s focus on using technology to promote size diversity and improve customer experience. Removing the need to order items in multiple sizes will also reduce the environmental and commercial impact of returns.

The Very Group is one of the largest online sellers of sportswear in the UK, with’s sportswear sales almost tripling in the last five years. Combined Nike and adidas sales via have also increased by more than 200% during that period.

The retailer is now exploring options for scaling up the feature and rolling it out across all sportswear and fashion brands.

Sam Perkins, managing director, retail, at The Very Group, said: “We sell a broad range of sizes across our sportswear and fashion ranges and want to do more to both embrace size diversity and give customers confidence in choosing the right size and fit, which they’ve told us loud and clear is a top priority.

“With the support of two of our biggest sportswear brand partners, the launch of our new feature is an important step forwards in delivering this aim.”

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