Velocity Commerce reboots sponsorship drive for grassroots sports clubs and local causes

As lockdown restrictions ease, and community sports teams, clubs and causes of all kinds start to look ahead to the future, Velocity Commerce is rebooting its #BackedByVelocity initiative to support those who have been affected by the coronavirus pandemic.

The online marketplace specialist, based in Cambridge UK, launched the #BackedByVelocity initiative at the start of 2020, to support grassroots sports teams from all over the UK with sponsorship and funding. Since launch, Velocity Commerce has partnered with a range of teams, including Histon Hornets, a local “mini soccer” club for children aged five and six, who were thrilled to receive funding for brand new kit for its 22 young players.

During coronavirus lockdown, while sporting activities came to a halt, Velocity Commerce switched focus and supported a number of local causes to help those in need in Cambridgeshire. As many elderly people faced loneliness due to lockdown restrictions, Velocity Commerce donated Majority radios to a local care home, providing a small window to the world to help combat isolation for the residents. The company also donated gifts from its eBay store to vulnerable young people living in CHS Group’s supported housing, who were celebrating birthdays from March to May. Now, as lockdown measures continue ease, Velocity Commerce is re-initiating its sponsorship drive, and wants to continue supporting local causes as well as rebooting its support for sports teams across the country.

Eddie Latham, Co-founder and Director, Velocity Commerce, comments: “Sports teams and club activities are so important for the physical and mental wellbeing of both children and adults and, through #BackedByVelocity, we hope to support as many clubs as possible as they get back on their feet. As a business centred around online sales, we’ve been lucky to be able to continue operating during the lockdown period but this isn’t the case for many organisations, and therefore we’d like to extend our offer of support to causes in the local area which need a little extra help during this challenging time. Once an enquiry is made, we will work with the organisation, club or team to see how we might help, and will get back to as many people as we can.”

Sports teams, community clubs and local charities and organisations looking for funding and support can get in touch with Velocity Commerce via an application form on its website. Clubs and teams can be part of a school, college or university, or can be run by the local community, and funding can be for anything, big or small, depending on the needs of the club or organisation.

Velocity Commerce is accepting applications throughout 2020, and teams, clubs and organisations will be selected based on level of need and community impact.

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