Velocity Commerce donates £500 worth of LEGO to local present drive

Image caption: Residents and staff members at Cambridge Manor Care Home with the donated LEGO sets.

Online retail and marketplace specialist, Velocity Commerce, has donated over £500 worth of LEGO for a festive toy drive for the Giving Tree and children at Addenbrookes Hospital coordinated by Cambridge Manor and Cherry Hinton Care Homes.

To co-ordinate the appeal Cambridge Manor and Cherry Hinton Care Homes have been asking for the donation of toys, reading and colouring books, or any others gifts for children and young teenagers. The care home residents have been busy wrapping the donations so they are ready to be delivered to unwellchildren and low-income families in Cambridge this Christmas. Donations can be dropped off at either care home before Sunday 20 December.

Eddie Latham, Director at Velocity Commerce, said: “Giving back to local causes, both at Christmas and throughout the year, is something that we pride ourselves on at Velocity Commerce. We’re in the privileged position to already be partnered with a company that makes children’s toys, and so when we were introduced to this appeal, designed to help sick children and low-income families in Cambridge, the decision to donate was a very easy one. We hope that our little gesture of goodwill can go some way to bringing some festive cheer to those that really need our help this Christmas.”

Maria-Grace Smith, Community Development Manager at Cambridge Manor Care Home, comments: “The success and impact of our Christmas appeal heavily relies on the help and support of the community and local businesses. As such, we were absolutely blown away by the generosity of the donation by the Velocity Commerce team. Our residents are really excited to help wrap up these LEGO sets and send them over to the poorly children at Addenbrookes hospital and to those low-income families in the city who might be particularly struggling this Christmas time.”

Velocity Commerce, which has its headquarters in Cambridge, is an e-commerce agency that works with consumer brands of all sizes to help them grow their eBay and Amazon businesses worldwide. As LEGO is one of the agency’s partner brands, the company was able to select some new and exciting sets to donate to the toy drive for unwell children who will be spending the Christmas period in Addenbrookes hospital. The Giving Tree is also helping underprivileged children in Cambridgeshire this Christmas by encouraging the donation of presents to local families.

A JustGiving page has also been set up for those who are unable to donate items in person but still wish to contribute. To donate to the appeal, please visit:

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