Vans Commits to Make Core Materials more Sustainable by 2030

Vans Creative Approach to Sustainability Leads Industry with Regenerative Rubber Initiative to Reduce Global Environmental Impact 

Vans, the action sports brand and global icon for creative expression, has announced new global commitments to environmental sustainability and responsibility that will be achieved by 2030. Vans will move towards creating circular products and systems that use regenerative and recycled materials, designed to reduce waste and keep products in use and out of landfills.

Vans’ purpose is to enable creative expression by encouraging the “Off The Wall” spirit that comes from expressing one’s true self. As part of Vans’ commitment to inspire youth culture, Vans recognises the urgency to move towards circular products and will deploy systems that design out waste, in tandem, aiding the United Nations in achieving the organisation’s Sustainable Development Goal 12 to ensure responsible consumption and production patterns.

“At Vans, we believe that sustainability starts with all of us, but can only be accomplished in partnership,” said Kim Matsoukas, senior manager of Sustainability at Vans. “Enabling creative expression is central to Vans. As a purpose-driven company that is engrained in youth culture, we are leveraging our commitment to creativity to seek new solutions that reimagine the lifecycle of our products and protect the environment for future generations. And while there’s more work for us to do, through our Vans family, partnerships with PUR ProjetTerra Genesis, and other leading environmental organisations, we’re proud to accomplish these goals by 2030 as we look to create a brighter future for our environment, our communities, and our planet.”

To achieve its sustainability vision by 2030, Vans’ commitments include: 

Top Materials will be 100% Regenerative, Responsibly Sourced, Renewable or Recycled

By 2030, 100% of Vans’ top materials will be regenerative, responsibly sourced, renewable or recycled, including rubber, cotton, leather, and polyester. Additionally, the company will commit to a 43% carbon reduction by:

  • Reducing the average impact of top materials by 35% by 2025
  • Utilising 50% recycled polyester by 2025
  • Sourcing 100% sustainably grown cotton by 2025

Carbon Reduction by 30%

By 2030, Vans will pilot and scale regenerative, recycled and responsibly sourced materials covering 85% of the brand’s materials. When combined with other programs like working with suppliers to implement renewable energy in our supply chain, the move to regenerative, recycled and responsibly sourced renewable materials will help Vans achieve its goal of a 30% absolute reduction of scope 3 carbon emissions from a 2017 baseline. This includes:

  • Piloting and scaling regenerative agriculture practices on farms and ranches that produce rubber, cotton, and leather then using these materials in our products
  • Exploring bio-based alternatives with lower carbon footprints than traditional petroleum-based synthetic materials
  • Converting virgin polyester used in our footwear, apparel and accessories to recycled sources

 Eliminate All Single-Use Plastic Packaging

By 2025, Vans is committed to eliminating all single-use plastic packaging and reducing waste at every point of its business model. This includes:

  • No plastic shopping bags in our retail spaces by the end of 2021
  • Remaining packaging will be minimised, originated from sustainable sources and designed for recyclability

Renewable Energy in 100% of Owned and Operated Facilities by 2025

Vans is working toward converting all owned and operated facilities to 100% renewable energy by 2025. In 2017, the company began this transition by installing a 1 MW solar array at its headquarters, achieving a LEED platinum certification – one of the highest standards for sustainable buildings in the world. This mission extends beyond the headquarters, with the goal of having all owned and operated facilities converted by 2025.

Vans recognises a collective effort and cross-collaboration across the entire Vans Family, from employees and partners, to athletes, ambassadors and consumers when it comes to creating circularity. Partners, including Terra Genesis who generate regenerative rubber and Indigo Ag who supply cotton are looking forward to working closely with Vans to achieve their sustainability goals.

As Vans pushes towards a better, more responsible future, consumers are encouraged to visit vans.eu/sustainability to track the progress of Vans’ global sustainability vision and learn more about other brand initiatives that ladder up to Vans’ commitment to protecting the environment for future generations.

To commemorate Earth Day, Vans Family members will also have the ability to share what they are doing to make a positive impact on our environment via the loyalty app. Each submission received prior to May 2, will be included in a drawing to be one of ten Vans Family loyalists who will receive a prize including a Customs Code for PET Customs. To learn more please visit the Vans Family loyalty app.

In Europe, Vans is partnering with SOLES4SOULS, a non-profit organisation that creates sustainable jobs and provides relief through the free distribution of shoes and clothing around the world. Participating stores will give customers the opportunity to drop off unwanted pairs of shoes, which will then be given a new lease of life via their dedicated program to help hard-working entrepreneurs build small businesses through the sales of the donated shoes, with the ultimate goal to break the cycle of poverty. ​

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