US Menswear Phenomenon UNTUCKit announces UK Expansion

US brand UNTUCKit today announces the continuation of its global expansion with its first two UK stores, located in Covent Garden and Westfield London, following rapid expansion in the US and Canada.

UNTUCKit offers shirts specifically designed to be worn untucked. With a unique design focus on the ideal length, along with quality stitching and fabric, the shirts give men a way to feel casual and look sharp in any situation. This brings a unique solution to the demands of modern men’s work and life, with the pressure to look sharp in any situation – in the boardroom or out socially.

UNTUCKit has built tremendous traction overseas as one of the fastest-growing men’s retail brands, with over 75 stores in the US and Canada in the last five years, more than 50 fit combinations and 13 product categories in its repertoire.

The UK stores will officially open on November 6, 2019 to coincide with the launch of UNTUCKit’s new UK e-commerce experience and product fulfillment center based in Manchester. Following this launch, there are also further expansion plans across Europe.

Both stores are around 1,600 sq. ft, carrying a selection of UNTUCKit’s men’s apparel, and will offer whiskey tastings to customers to complement the dedicated and personalised customer shopping experience.

UNTUCKit will also work with Manchester City and Premier League footballer Kevin DeBruyne in the UK, who will appear as a brand ambassador in stores and across digital platforms in England.

Focussing on ideal length, a perfect fit, and quality stitching and fabric, UNTUCKit shirts bring a fresh approach to the demands of the modern man’s work and life, needing to look sharp in any situation.

UNTUCKit founders Chris Riccobono and Aaron Sanandres, graduates of Columbia Business School, founded the company after picking up on a frustration with the lack of the untucked shirts that could be worn with confidence in any situation.

Chris Riccobono, Founder and Executive Chairman, said: “We’re excited to finally bring our pride and joy to the United Kingdom, we’ve anticipated this moment ever since momentum really began to pick up in the US. We’re looking forward to opening two stores in the heart of London, as well as our product fulfillment center in Manchester, and we hope our British friends enjoy our customer experience and the new-found freedom we feel our shirts bring.”

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