URW to roll out Westfield brand to three new flagship destinations

Growth of Westfield network in Spain, Sweden and Poland expands unrivalled opportunity for retailers and brands to engage with millions of consumers

Unibail-Rodamco-Westfield (URW) has announced the rebranding of three Flagship centres, rolling out the Westfield brand to Parquesur in Madrid, Taby Centrum in Stockholm, and Galeria Mokotow in Warsaw this Fall.

The rebranding continues the expansion of the Westfield brand in Europe as the company drives new revenues through media advertising and brand experiences, turning its huge footfall of 550 million[1] visits across its European assets into a qualified audience, while also leveraging the Westfield brand’s significant value to retailers, who see over 20%[2] higher sales at URW’s centres even when compared to other A-category malls.

Caroline Puechoultres, Chief Customer Officer of URW, said: “The rebranding of these centres continues our strategy to expand Westfield to Flagship European destinations in the wealthiest cities and catchment areas. The significant opportunity afforded to both retailers and brands by this increasingly digitally linked network of destinations is unparalleled – through Westfield our partners can reach tens of millions of European consumers, driving new possibilities in advertising, brand marketing and retail.”

The Flagship destinations in today’s announcement share a number of characteristics in addition to being among the most important retail centres in their respective markets: they are set in excellent locations with unrivalled transport options, have distinctive architectural and design features and a best-in-class approach in terms of customer experience, community engagement, and sustainability practices.

To celebrate the launch of the Westfield brand at these assets, each destination will host festive consumer events which will be announced later this year.

[1] European footfall in 2021 

[2] 21% excluding The Netherlands due to lack of available data and Slovakia due to lack of comparables. Analysis undertaken on A-category malls >30,000 sqm in total GLA


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