United We Shop

Over 30 retail brands from across King’s Cross and Coal Drops Yard have united to launch a call to arms in support of Britain’s much loved shopping streets and retail destinations in these unprecedented times.

The United We Shop campaign is a new initiative which aims to encourage Londoners to ‘shop physical’ in the crucial run up to Christmas. It asks shoppers to act now to protect the world-class retail community not only in King’s Cross but also across London and the UK. United We Shop aims to celebrate the joy, atmosphere, personal interactions and engagement that can only be experienced when shopping in store.

This Christmas, whether they are big name global brands or one of a kind independents, all retailers need shoppers to ‘shop out to help out’ and support their physical stores right now.

Following months of lockdowns and forced closures, December 2020 is going to be more important than ever as retailers hope to capture two months of Christmas shopping spend in just three weeks. From the 3 December 2020, the community of retail brands in King’s Cross and Coal Drops Yard will be hosting exclusive offers including up to 40% off selected items for purchases made in store as well as gifts with purchase and ‘only-in-store’ initiatives to get Londoners shopping again.

James Rayner, Retail Lead at King’s Cross, comments: “The UK government implemented the Eat Out to Help Out scheme earlier this year as a result of the pandemic and as yet no such initiative has been developed on behalf of the retail sector who are in equal need of consumer support. Until Now.

Our retailers have come together to ask their valued customers and fellow Londoners to show their support and help keep our nation’s shops alive.”

Deputy Mayor for Business, Rajesh Agrawal, said: “Businesses continue to face enormous challenges as a result of the fight against coronavirus. Supporting retailers over the Christmas period will help them now and in the future, as they have a key role to play in London’s economic recovery – particularly in areas like King’s Cross and Coal Drops Yard.”

Áine McCourt, Commercial Director at Twiin added: “We are thrilled to be collaborating with our neighbours at Coal Drop Yards in the United We Shop campaign.  It is more important than ever to support each other and find a way to build our businesses back up.  We can’t wait to see customers again and are hopeful for a successful Christmas trade for us and all the stores at Coal Drops Yard.” 

Tom Dixon added: “The pandemic impacted everyone. From small shops to big shops, from restaurants to bars and there is only one thing that can save them … you! So get away from your screens and get out and about back into the real world, where you belong.”

The full list of offers will be published on www.kingscross/unitedweshop.com and www.coaldropsyard/unitedweshop.co.uk by 3rd December 2020.

All activity in King’s Cross has been developed in line with the current government guidelines on social distancing in relation to Covid-19.  Creating a safe and secure space for visitors is a number one priority for King’s Cross. Installations and activity will be adapted in line with changing government regulations and restrictions.

For more information please visit: www.kingscross.co.uk 

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