Explore the Trail du Mont Blanc with VECTIV™ and the Power Further VR Experience

The North Face introduces the future of trail with an innovative VR and 360 experience

The North Face has launched the Power Further VR and 360 experience that gives everyone the opportunity to immerse yourself in the trails on one of the world’s most epic mountains.

In a year like no other, where exploration has been restricted, The North Face continues to enable exploration. By developing an immersive VR and 360 experience, everyone gets the opportunity to explore one of the world’s greatest trails.

“Running is such a simple thing to do. It has no boundaries, and it has no real kit requirements other than a good pair of shoes. The easiest thing to do is to go run on the road outside your house, but more and more, people are finding these little areas, little bits of woodland that they never realised before and that the ethos of running trails, mountains, or hills is a little bit different and actually quite pleasing. Looking around at nature and being in the moment.” – James Poole, The North Face Explorer Team member and two-time UTMB finisher.

The Power Further VR experience transports viewers directly into the French Alps, with the famous Mont Blanc landscapes and trails to explore, as well as taking viewers on a journey to experience the development of VECTIV™ technology.

Released in VR and 360 the main experience leads people into the lab which created VECTIV™ and follows two runners across three chapters.

Fernanda Maciel, World Number Three and a four-time UTMB podium finisher and James Poole, a UTMB finisher and member of The North Face Explorer Team. The runners traverse six iconic locations on Mont Blanc, through night and day, as James and Fernanda narrate what drew them to the mountains and how Flight VECTIV™ keeps them running.

Users can experience 360 degrees of the iconic locations including; Chamonix, Notre Dame, Lac Combal and La Flegere, seeing firsthand what the runners witness as they tackle steep inclines and descents all of which are displayed in brilliant 3D.

Fernanda Maciel, The North Face athlete and four-time UTMB podium finisher, “Mont Blanc is so special, it’s magic for me. I came from Brazil and I live in Chamonix because the mountains around are so incredible, they touch me. That is the boost that pulls me to the finish line for every UTMB. I’m glad other people get to experience what I see every day.”

VECTIV™ a trail-focused footwear system was launched in January 2021, after two years of research and development, more than 6,000 miles of athlete testing, and proven on-trail success with more than 17 FKT records grabbed in its first year alone.

Positioned beneath an incredibly light, comfortable, and protective mesh upper, VECTIV™ is a soling architecture comprised of a 3D VECTIV™ plate against the sole, a finely tuned VECTIV™ rocker midsole and SurfaceCTRL outsole. This unique construction delivers superior stability, grip, and shock absorption without compromising energy efficiency.

The Full VECTIV™ range is available for purchase in select specialty run shops and available at thenorthface.com.

To find out more information about Power Further VR, please visit, https://www.thenorthface.co.uk/en_gb/tour-du-mont-blanc.html#banner=summer21.utmb.explorefurther.HPGCDBanner, and immerse yourself in the trail with the 360 experience, https://www.youtube.com/watch?v=rzdlFo8ezo0&ab_channel=TheNorthFace.

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