Tommy Hilfiger signs to open its first kids outlet in the UK at London Designer Outlet

  • Tommy Hilfiger has signed to open its first kids UK outlet at London Designer Outlet in Wembley Park
  • The 1,387 sq ft unit will offer a range of kids clothing, footwear and accessories for boys and girls
  • The signing will boost the children’s fashionwear choices joining Gap, Superdry, Guess, Nike and PUMA

Tommy Hilfiger  has chosen London Designer Outlet in Wembley Park, as the place to be for its first dedicated childrenswear outlet in the UK.

Known for its classic American cool style and preppy-with-a-twist designs to customers worldwide, Tommy Hilfiger has signed to open a 1,387 sq ft unit at the capital’s leading fashion and lifestyle outlet centre. Bringing its playfulness, practicality and twist of youthful East Coast cool to LDO, the new Tommy Hilfiger childrenswear outlet will offer classic pieces for boys and girls, aged 9 months to 16 years, including trousers, separates, dresses and more, designed for sporting activities, party time, daywear and everything in-between. All items retail at up to 70 per cent off the RRP.

Internationally recognised, the brand will appeal to the growing numbers of tourists that increasingly see London Designer Outlet as an important part of their trips to the capital. Across the 2019 calendar year tax free transactions at the centre increased by +10%, accounting for 7% of all retail sales at the centre.

Christine Grace, Leasing Director at Realm, said: “We’re delighted to have signed Tommy Hilfiger which will be a really great addition the fashion line-up at the centre. It’s tremendous to see that our consistent trading track record and reputation for leading the field has helped us to secure another first at the centre. We’re thrilled to be attracting increasingly aspirational brands and are looking forward to the year ahead.”

Tommy Hilfiger will add to the appeal of major retail brands, a choice of popular restaurants and bars and a range of experiential events. London Designer Outlet is managed by Realm, the UK’s specialist outlet operator; and is owned by Quintain, the developer behind Wembley Park, one of Europe’s largest urban transformation projects.

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