Tokinomo announced as the 2018 winner of RBTE’s Innovation and Trail Awards

Retail Business Technology Expo (RBTE) announced Tokinomo, a motion sensor in-store advertising solution, as the 2018 winner of the RBTE Innovation and Trail Awards.

Each year RBTE’s Innovation and Trail Awards, run by the leading European retail trade show, celebrate and reward the innovative solutions and leading technologies that are redefining the retail sector and supporting its digital evolution.

Tokinomo’s motion sensor advertising solution, which brings products to life – through movement, sound and light – at the shelf-edge, was announced as the overall winner at RBTE’s Big Party, an opportunity for exhibitors, visitors and partners to network after the first day of the show.

Ionut Vlad at Tokinomo, commented: “We delighted to win the award – RBTE is a great show and the Innovation and Trail Awards had so much innovation on display, so we were thrilled to be a part of it.  And to win is a real honour and testament to the dedication, passion and innovation that is behind the solution, which looks to drive forward in-store customer experience.”

After a highly competitive shortlisting process, the judges commented on the diversity and disruptive nature of the innovation on offer across all the entries, as Matt Bradley, Show Director for RBTE, commented.

“In today’s increasingly complex retail environment, innovation is critical to the success of modern multichannel retailing.  The RBTE Innovation Trail and Awards hero the solutions and services that will drive future changes in the retail sector, and help ready retail businesses in futureproofing their operations – and this year we saw this in abundance.”

“Tokinomo stood out to the judges for its innovative take on reaching new levels of in-store customer interaction, to drive engagement – and conversions – at the shelf edge,” he concluded.

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